AlpineZone Ski Area Challenge: Berkshire East

**Greg** · Apr 6, 2004, 10:48 AM

Jeremy Clark from Berkshire East also agreed to take The AlpineZone Challenge! This is your chance to get official answers to your ski-related questions direct from a Northeast ski resort representative! Please post some suggested questions in this thread and I'll select ten to present for official responses.

Again, please be respectful of Jeremy and keep it civil. Ask away!

skijay · Apr 6, 2004, 12:33 PM

What factors are involved in determining the price of a season's pass at Berkshire East?

teachski · Apr 6, 2004, 3:06 PM

The first one is not a hard one...

What year did the name change from Thunder Mountain to Berkshire East?

What was the price of a ticket during it's first year of operation at BEAST?

What is the first year that BEAST boasted a chair lift?

On an annual basis, what it the average number of patrons for each of the following:
Lift tickets
Ski rentals
Snowboard Rentals
School Groups (can either be # of schools or # enrolled members)
Lessons (non school group)

Thanks :P

skijay · Apr 7, 2004, 9:21 AM

What are the demographics of a Beast skier?

MrMagic · Apr 7, 2004, 9:22 PM

does b-east plan to expand? if no do they plan to ungrade all there lifts to high speeders? and if yes why?

i look foward to see the answers way to go berk-east !

**Greg** · Apr 8, 2004, 9:39 AM

Some good ones. Come on Joshua B. Don't be shy! I was thinking about this:

Berkshire East has undergone a lot of improvements in the last few years (new triple, new quad, better grooming). Which improvement do you feel has most improved the ski experience at Berkshire East?

Keep 'em coming!

Joshua B · Apr 8, 2004, 9:55 AM

I'll sit this one out but thanks Greg.

ChileMass · Apr 8, 2004, 11:50 AM

1 - What target demographics does BE consider to be its core customers?
2 - What features/services do these core customers value and why?
3 - What features/services are being changed to attract non-BE skiers?
4 - What improvements are scheduled for the 04-05 season? For 05-06 and beyond?
5 - My observation is that BE seems to offer a "back to basics" ski experience as compared with much more commercial/larger hills. Is this intentional, and if so why? Will it continue? What are the benefits and drawbacks of this approach to the market?
6 - Is racing a key differentiator/attraction for BE? What is the plan to draw more racers or race programs?

**Greg** · Apr 12, 2004, 8:01 AM

I shipped these questions off to Jeremy this morning:

What factors are involved in determining the price of a season pass at Berkshire East?
What year did the name change from Thunder Mountain to Berkshire East?
What was the price of a ticket during Berkshire East's first year of operation?
What is the first year that Berkshire East boasted a chair lift?
On an annual basis, what is the average number of patrons for each of the following: (1) Lift tickets (2) Ski rentals (3) Snowboard Rentals (4) School Groups (either number of schools or number of enrolled members) (5) Lessons (non-school group)?
Berkshire East has undergone a lot of improvements in the last few years (new triple, new quad, better grooming). Which improvement do you feel has most enhanced the ski experience at Berkshire East?
What target demographics does Berkshire East consider to be its core customers? What features/services do these core customers value and why? What features/services are being changed to attract non-Berkshire East skiers?
What improvements are scheduled for the 04-05 season? For 05-06 and beyond?
My observation is that Berkshire East seems to offer a "back to basics" ski experience as compared with much more commercial/larger hills. Is this intentional, and if so why? Will it continue? What are the benefits and drawbacks of this approach to the market?
Is racing a key differentiator/attraction for Berkshire East? What is the plan to attract more racers or race programs?

By the way, I put a few more feelers out to get some other resorts on board!

**Greg** · Apr 14, 2004, 3:13 PM

Jeremy's responses are in:

http://skiing.alpinezone.com/article...sort=berkshire

This thread is embedded in the page to allow for comments on his responses. Thanks Jeremy!

Apr 6, 2004, 10:48 AM	#1 (permalink)
Greg Nassahegan, CT: 9/20 Join Date: Jul 2001 Location: Thomaston, CT Posts: 20,982	AlpineZone Ski Area Challenge: Berkshire East Jeremy Clark from Berkshire East also agreed to take The AlpineZone Challenge! This is your chance to get official answers to your ski-related questions direct from a Northeast ski resort representative! Please post some suggested questions in this thread and I'll select ten to present for official responses. Again, please be respectful of Jeremy and keep it civil. Ask away! __________________ Greg 2007-08, 2006-07, 2005-06, 2004-05 Life's too short for warm up runs.

Apr 6, 2004, 3:06 PM	#3 (permalink)
teachski Join Date: Nov 2003 Location: Barre, MA Posts: 1,041	The first one is not a hard one... What year did the name change from Thunder Mountain to Berkshire East? What was the price of a ticket during it's first year of operation at BEAST? What is the first year that BEAST boasted a chair lift? On an annual basis, what it the average number of patrons for each of the following: Lift tickets Ski rentals Snowboard Rentals School Groups (can either be # of schools or # enrolled members) Lessons (non school group) Thanks :P __________________ Born to ski, forced to work. I\'ve used all of my sick days so I\'m calling in dead.

Apr 8, 2004, 9:39 AM	#6 (permalink)
Greg Nassahegan, CT: 9/20 Join Date: Jul 2001 Location: Thomaston, CT Posts: 20,982	Some good ones. Come on Joshua B. Don't be shy! I was thinking about this: Berkshire East has undergone a lot of improvements in the last few years (new triple, new quad, better grooming). Which improvement do you feel has most improved the ski experience at Berkshire East? Keep 'em coming! __________________ Greg 2007-08, 2006-07, 2005-06, 2004-05 Life's too short for warm up runs.

Apr 12, 2004, 8:01 AM	#9 (permalink)
Greg Nassahegan, CT: 9/20 Join Date: Jul 2001 Location: Thomaston, CT Posts: 20,982	I shipped these questions off to Jeremy this morning: What factors are involved in determining the price of a season pass at Berkshire East? What year did the name change from Thunder Mountain to Berkshire East? What was the price of a ticket during Berkshire East's first year of operation? What is the first year that Berkshire East boasted a chair lift? On an annual basis, what is the average number of patrons for each of the following: (1) Lift tickets (2) Ski rentals (3) Snowboard Rentals (4) School Groups (either number of schools or number of enrolled members) (5) Lessons (non-school group)? Berkshire East has undergone a lot of improvements in the last few years (new triple, new quad, better grooming). Which improvement do you feel has most enhanced the ski experience at Berkshire East? What target demographics does Berkshire East consider to be its core customers? What features/services do these core customers value and why? What features/services are being changed to attract non-Berkshire East skiers? What improvements are scheduled for the 04-05 season? For 05-06 and beyond? My observation is that Berkshire East seems to offer a "back to basics" ski experience as compared with much more commercial/larger hills. Is this intentional, and if so why? Will it continue? What are the benefits and drawbacks of this approach to the market? Is racing a key differentiator/attraction for Berkshire East? What is the plan to attract more racers or race programs? By the way, I put a few more feelers out to get some other resorts on board! __________________ Greg 2007-08, 2006-07, 2005-06, 2004-05 Life's too short for warm up runs.

Apr 14, 2004, 3:13 PM	#10 (permalink)
Greg Nassahegan, CT: 9/20 Join Date: Jul 2001 Location: Thomaston, CT Posts: 20,982	Jeremy's responses are in: http://skiing.alpinezone.com/article...sort=berkshire This thread is embedded in the page to allow for comments on his responses. Thanks Jeremy! __________________ Greg 2007-08, 2006-07, 2005-06, 2004-05 Life's too short for warm up runs.

Apr 6, 2004, 12:33 PM	#2 (permalink)
skijay Join Date: Dec 2003 Location: CT Avatar: T-bar @ Mont Shefford Posts: 689	What factors are involved in determining the price of a season's pass at Berkshire East?

Apr 7, 2004, 9:21 AM	#4 (permalink)
skijay Join Date: Dec 2003 Location: CT Avatar: T-bar @ Mont Shefford Posts: 689	What are the demographics of a Beast skier?

Apr 7, 2004, 9:22 PM	#5 (permalink)
MrMagic sundown bump's Join Date: Jan 2004 Location: East Hampton CT Posts: 340	does b-east plan to expand? if no do they plan to ungrade all there lifts to high speeders? and if yes why? i look foward to see the answers way to go berk-east !

Apr 8, 2004, 9:55 AM	#7 (permalink)
Joshua B Mad River Glen Join Date: Nov 2003 Location: Hudson, MA Posts: 917	I'll sit this one out but thanks Greg.

Apr 8, 2004, 11:50 AM	#8 (permalink)
ChileMass In the Whites Aug 2008 Join Date: Nov 2003 Location: East/Central MA Posts: 2,286	1 - What target demographics does BE consider to be its core customers? 2 - What features/services do these core customers value and why? 3 - What features/services are being changed to attract non-BE skiers? 4 - What improvements are scheduled for the 04-05 season? For 05-06 and beyond? 5 - My observation is that BE seems to offer a "back to basics" ski experience as compared with much more commercial/larger hills. Is this intentional, and if so why? Will it continue? What are the benefits and drawbacks of this approach to the market? 6 - Is racing a key differentiator/attraction for BE? What is the plan to draw more racers or race programs?

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