Help Settle a Bet I Have With GSS

[Johnskiismore]

I have a pass for Cannon, and I do buy lunch there. My other passes include Loon and the SR/Sugarloaf, and I generally don'y buy lunch at those places because for Loon my house is two minutes down the road, and for SR I need to save room for Bob's Southern Style BBQ stand!!

[skier90]

Loon-no

[madskier6]

I do not have a season pass anywhere this year but even if I did, my answer would not change. I do NOT buy lunch at the mountain but that's mostly because I'm usually buying for at least 2-5 others (2-4 of my children plus my wife at times). I still DO end up buying food at the mountain as my children like to supplement what we bring with an order of fries here & there plus maybe a cookie for dessert.

When I had a season pass at Sugarbush, I still brown bagged most every day. Mostly a pure economic/financial decision in my situation.

[mondeo]

Originally Posted by billski

A 2006-07 NSAA research report indicates:
- Target Market are those skiers and boarders with income above $30K, nearly 50% have incomes above $100K
- nearly 50% of all skiers/boarders pay FULL PRICE for lift tickets.
- 31% have a season pass
- older skiers/boarders are being retained at a higher rate than ever before.
- 53% of all visits are families, typically a high-income group.

This all suggests to me that the "average" skier, and at least a good chunk of the season passholders can certainly afford to pay these prices. Whether they do or not, may, as one writer suggest come down to the quality and offerings. I for one have started a slow move towards the full service restaurants in the lodge, where in the past I never considered them.

Another seemingly bizzarre (to me) trend is that 80% of all skiers fit into the "core" group. Of those, only half are there to ski, the remainder are there for "social reasons". (B. Tabert)

It may not be a good chunk of the season pass holders, just that a small percentage that ski a lot show up as 30% of the sales. I'd guess 5 average skiers=1 season pass holder.