Skier Intervention banner ad

[Greg]

Originally Posted by Brettski

I didn't say anything about needing advertisment..it's just very cheesey...

The whole Skier Intervention concept is unique. I have to imagine it's useful for creating a buzz, but the ads that are displaying don't even touch on the components of the program that I feel are most compelling. For example, did you know that:

• Get 5+ friends to buy a pass and you'll get a free upgrade of your own All for One Pass to the next level.
• Be one of the 1st 500 people to refer a friend who purchases a pass and get a Free Lift Ticket. Use it on a black-out day if you have a pass, or pay it forward by giving it to a friend.
• Get 3+ friends to buy a pass and get a free lift ticket voucher good at any ASC eastern resort during the 2005/2006 season.

I didn't know about these benefits from the ad creative or even looking at the "Skier Intervention" Web site. My guess is folks would be excited about being able to upgrade their passes or get free lift tickets. Those are the items I would key on in the ad creative. What do I know though...

[Greg]

Originally Posted by skijay

Did the coding change?

It did. They changed from Flash ads to animated gifs.

[bvibert]

Am I the only one that thinks that guy in the ad looks kinda like thetrailboss?

[BeanoNYC]

Originally Posted by Greg

• Get 5+ friends to buy a pass and you'll get a free upgrade of your own All for One Pass to the next level.
• Be one of the 1st 500 people to refer a friend who purchases a pass and get a Free Lift Ticket. Use it on a black-out day if you have a pass, or pay it forward by giving it to a friend.
• Get 3+ friends to buy a pass and get a free lift ticket voucher good at any ASC eastern resort during the 2005/2006 season.

Looks like an old fashioned pyramid scheme JK

[thetrailboss]

Gotta love Firefox! Though I've noticed that someone has now hyperlinked the sites below the blanked out banners.