5 Ski mini reviews

[highpeaksdrifter]

Originally Posted by bvibert

Thanks for taking the time to write the review. Any more detailed impressions on the AC4's?

Big beefy ski, not especially quick. I'm sure it could blast through crud (non on demo day for sure). It did't have the edge hold I associate with Volkl, but not bad either.

[salida]

Originally Posted by highpeaksdrifter

Maybe, but not always. Look at all the great press and reviews Nordica has gotten in the ski mags. Then check out the Nordica ads. Opps...what Nordica ads, there are not many.

Nitrous was ski of the year in one of Skis catagories.

I rep for Nordica so I have to admit prejudice.

You will notice however, that ski magazine has a predisposition to Nordica skis as they use them in all of there "how to" segements.

I also completed a magazine press review for an un-named ski company this summer, and in advertising total pages, for all issues of the magazine, this is how it turned out in Ski and Skiing magazine for the 04-05 season:

Total Paid Pages of Advertisements:

Manufacturer Pages
K2 31.64
Salomon 27.66
Marker 26.10
Rossignol 21.50
Nordica 18.58
Atomic 16.14
Head 12.50
Fischer 12.00
Volkl 12.00

Total Editorial Exposure (Press the magazine gives the skis)

Manufacturer Pages
Atomic 36.63
Salomon 35.55
Nordica 29.90
Rossignol 27.54
Volkl 23.33
K2 20.02
Head 16.92
Dynastar 15.20
Fischer 14.35
Elan 7.65
Tecnica 4.84

Total Exposure (ads, editorial, third party (appears in others ads)

Manufacturer Pages
Salomon 73.44
K2 58.63
Rossignol 57.87
Atomic 57.82
Nordica 51.48
Volkl 42.43
Dynastar 33.36
Head 29.67
Fischer 29.30
Marker 26.70
Tecnica 12.84
Elan 8.48

-Porter

[highpeaksdrifter]

Originally Posted by salida

You will notice however, that ski magazine has a predisposition to Nordica skis as they use them in all of there "how to" segements.

Yes, I have noticed , but I don't know if they have to pay for that or just supply the gear.

Those ad stats you posted where interesting and a little supprising.

[salida]

Originally Posted by salida

Total Editorial Exposure (Press the magazine gives the skis)

Manufacturer Pages
Atomic 36.63
Salomon 35.55
Nordica 29.90

To quote myself on the editorial exposure:

Atomic's exposure is primarily due to race exposure ie bode and daron...

Nordica's is due to the "how to" section in skiing (and yes I believe they either pay for it, or the give skis to the gentleman giving the tips...

Salomon's is due to the extremely large amount of athelete's that they sponsor, thus showing up in a HUGE amount of photos in the magazine...

[riverc0il]

It did't have the edge hold I associate with Volkl, but not bad either.

the unlimited series definitely wasn't built for the groomers. they have the supersport and race tiger line for those that are particular about turing on the groomers. to me, the unlimied 724 skis were moderate at everything, great at nothing. the ultimate compromise of everything.

[highpeaksdrifter]

Originally Posted by riverc0il

to me, the unlimied 724 skis were moderate at everything, great at nothing. the ultimate compromise of everything.

I agree, it's not like I hated the AC4, they just didn't get me jazzed up.