Nice! Did they pay them to stay?
Corny? You bet. But look at the results:
"Their internet fame stems from a hotel’s plan to use social media and their own visitors as the core of one of their campaigns to promote itself around the world. The Balsams Grand Resort Hotel used social media to find “Resorters,” people who would live at the 8,000 square foot resort and use social channels to share their experience and create the buzz it wanted. Alex and Luke weren’t the first Resorters, but they turned out to be the most successful, creating the most buzz for the hotel’s campaign. The first Resorter helped boost reservations by about 20%. But that was just a dent compared to what the hotel saw after Alex and Luke showed up. The hotel’s opening week for Winter 2010/2011 nearly sold out. It was the busiest holiday season in years for the historic hotel."
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