AlpineZone

Results 1 to 3 of 3
  1. #1
    billski's Avatar
    Join Date
    Feb 2005
    Location
    Lexington, Mass.
    Posts
    13,809

    Thumbs up Balsams - I want their job



    Corny? You bet. But look at the results:

    "Their internet fame stems from a hotel’s plan to use social media and their own visitors as the core of one of their campaigns to promote itself around the world. The Balsams Grand Resort Hotel used social media to find “Resorters,” people who would live at the 8,000 square foot resort and use social channels to share their experience and create the buzz it wanted. Alex and Luke weren’t the first Resorters, but they turned out to be the most successful, creating the most buzz for the hotel’s campaign. The first Resorter helped boost reservations by about 20%. But that was just a dent compared to what the hotel saw after Alex and Luke showed up. The hotel’s opening week for Winter 2010/2011 nearly sold out. It was the busiest holiday season in years for the historic hotel."
    ...
    Source

  2. #2
    skidmarks's Avatar
    Join Date
    Dec 2005
    Location
    Berlin,CT/Berlin,VT
    Posts
    1,074
    Nice! Did they pay them to stay?
    Peter
    www.SuburbanSkiAndBike.com
    Ask me for an AZ deal!

  3. #3
    billski's Avatar
    Join Date
    Feb 2005
    Location
    Lexington, Mass.
    Posts
    13,809
    Quote Originally Posted by skidmarks View Post
    Nice! Did they pay them to stay?
    Probably not. If you look at their other videos you'll figure that out for sure.


Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
All times are GMT -5. The time now is 1:14 PM.