SkiFanE
New member
Hard to put a dollar figure on brand identity. The investment is good if it means more season passes and day visitors the following season. It's especially good if you have real estate to sell, which has a high ROI and your buyers are people looking for the longest season.
Boyne has clearly established themselves as the eastern ski company committed to making the most snow and having the best product possible for the longest season possible. That was Killington's brand identity for decades and they really didn't have any challengers. Now, after the past 5 years performance, I don't think anyone can question that Boyne is the market leader in those categories. Most snow made, best late season product, longest season.
I was thinking about this...SR/Boyne is not only considering the customers and pass holders, but the businesses and employees that rely on them. If the season is cut short by a month, that would be a huge hit to the area businesses and economy. I'm sure the seasonal employees love the chance to make more snow and get more pay days. It's a win win all around, IMO...even if it is ultimately a break even for Boyne/SR.