The premise of this company is to combine the performance of a hiking boot like this with the style of a casual shoe like this. I believe the influence of these two styles of shoes is evident in our designs and performance. Our shoes are also targeted towards young skiers, snowboarders and action sports enthusiasts that don't identify with brands like Merrell/Vasque/Salomon/Bean/etc. They prefer to wear Nike 6.0/Lakai/Supra, because they represent their lifestyle. We are attempting to create a brand that they identify with that also offers the performance they need.
As far as your second comment, your Salomons are made by the same corporation as ours (http://www.pouchen.com). New Balance is the only major athletic brand that still manufactures in the US, and only 25% of the shoes they sell are from American factories (http://www.newbalance.com/usa/). I can guarantee you that there are no shoes made of genuine full grain, suede, and nubuck leathers with a waterproof membrane made in the US for a price less than our full retail price of $130. Through this kickstarter campaign we are offering them for $75 and I can guarantee you that there is no fully waterproof shoe with these materials made anywhere for less than that.