POWDR and Boyne Announce Strategic "Co-Brand" Media Effort

thetrailboss · Oct 28, 2014

http://www.saminfo.com/news/powdr-boyne-resorts-form-strategic-brand-partnership-0

According to SAM, Boyne and POWDR's "Entertainment Division" have agreed to co-brand media productions and to help cross-market their resorts. POWDR apparently produces TV programming and will continue to do so with Boyne.

Not quite sure what this means or will accomplish.

ScottySkis · Oct 28, 2014

Good to know thanks The Trail Boss.

Edd · Oct 28, 2014

That link won't load for me on the app or Safari. Sounds weird, though.

steamboat1 · Oct 29, 2014

Does this mean Powdr & Boyne will coordinate opening day in the northeast?

marcski · Oct 29, 2014

Did Powdr deduct the million plus visitors they used to get from PCMR from that 7 million combined skier visit number??

wa-loaf · Oct 29, 2014

Combined pass would be cool!

BeefyBoy50 · Oct 29, 2014

TheTrailBoss,
I was thinking yesterday, given the recent acquisition of Park City by Vail (and subsequent loss of it by Powdr), the impending Canyons-Park City merger will create the country's largest ski area acreage-wise.
The recent combination of Big Sky with Moonlight Basin caused that area to become America's Largest ski area, although this might be a short lived record.
What I'm wondering here is, on account of the continual financial troubles I've heard of from the Yellowstone Club, is there any chance that Powdr-Boyne would buy out that resort, maintaining their claim of the largest ski area in the US?

steamboat1 · Oct 30, 2014

Posted by Ethan the marketing director at Sugarloaf this morning:

This partnership is between Boyne and a division of Powdr called Powder Enterprises, which is responsible for Partnership Marketing and Event initiatives. Aside from the fact that CNL owns many of the Boyne operated resorts, it does not directly involve them, nor is it linked to the coming changes that CNL will undergo. It is strictly a marketing-related partnership, not operational.

The partnership is a good one for both sides. The combined portfolio of both companies' resorts will allow us to go after much larger corporate sponsors, events, and media opportunities - things like vehicle sponsorships, retail partnerships, and television partnerships that are difficult for individual resorts to attract, but possible with a robust portfolio of resorts across the country.

Ethan

Someone asked:

Welcome back Ethan. Thanks for the clarification. Any pass discounts at K-mart from this deal?

Re: Powdr - Boyne alliance?

by Ethan » Thu Oct 30, 2014 10:49 am
No, it relates to corporate partnerships only. The partnership doesn't extend to any other areas of operation.
Sugarloaf Director of Marketing

Edd · Oct 30, 2014

steamboat1 said:
Aside from the fact that CNL owns many of the Boyne operated resorts, it does not directly involve them, nor is it linked to the coming changes that CNL will undergo.

Off topic here. I've heard a rumor that CNL is planning on stepping away from the ski properties. Can anyone confirm this? I may have missed a thread about it.

Vortex · Oct 30, 2014

I will go look for the link. At homecoming weekend at sugaloaf it was explained.
hope this works http://wskitv.com/2014/10/11/sugarloafs-annual-homecoming-meeting/

POWDR and Boyne Announce Strategic "Co-Brand" Media Effort

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