Though this is not a required format, by following it (simply cutting and pasting the headings) you make it easier and more predictable for the people to read your trip reports. It also helps by allowing folks to find your report via a Google or other internet search engines which is a good thing for all of us.
The subject line format Hike Title - Date,e.g. Franconia Ridge - 5/13/2012 helps TrailsNH.com pin the trip report to the correct time and place.
TrailsNH indexes every major hiking forum and blog in the Northeast, including AlpineZone, so you can find the trip reports you are looking for. See http://TrailsNH.com/find/Franconia+Ridge for an example.