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Gear Guides

drjeff

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I figure about 2 weeks until the mailbox is full of magazines using such great descriptive terms as "unmatched at ripping the backcountry of Jackson Hole" when the magazines target audience is basically beginners/intermediates from major metropolitan areas for whom the only thing they rip, skiing wise is the envelopes that bring them their bills for the magazine! ;) :lol:

That being said, that day in August when I open up the mailbox and see a skier on the cover of a magazine defintely increases the ski season stoke factor in a large way!
 

wa-loaf

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I never buy new gear in the fall, but still love those gear guides ... better than porn!
 

deadheadskier

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Resort Guide is my favorite. I know, people harp on the rankings, I still enjoy reading about 50 different ski areas all in the same magazine.
 

snowmonster

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I never buy new gear in the fall, but still love those gear guides ... better than porn!

You need some snow sliding ASAP there Wa-loaf! :lol:

I agree with drjeff, wa-loaf! And I agree with you about not buying new gear in the fall. The best time to shop for gear is in the -- summer!
 
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deadheadskier

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To be honest, I think more articles on Resorts is what these magazines lack in general.
Outside of the Resort Guide you get 3, maybe 4 articles on various ski areas in each magazine.

There are over 400 ski resorts in the USA. Then you've got all of the areas in Canada, Europe, South America.

How many magazine issues a year now? 6/7? They could run 2 articles on International Areas and 8 on North American areas every issue for 10 years before having to repeat.

Fantasizing where I'd like to travel to and places I'd like to ski someday is the 'ski porn' I'm interested in. Gear Guides / Reviews in Mags fall flat for me. I'd rather read about gear on message forums.
 

bigbog

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I figure about 2 weeks until the mailbox is full of magazines using such great descriptive terms as "unmatched at ripping the backcountry of Jackson Hole" when the magazines target audience is basically beginners/intermediates from major metropolitan areas for whom the only thing they rip, skiing wise is the envelopes that bring them their bills for the magazine! ;) :lol:........

Also love it when worded as "able to rip the steeps at mach speeds"
 
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you'll have to wait a little longer for some of the gear guides this year...Ski isn't running the gear guide until their October issue....so september release and Skiing is also going to Oct. Skiing has changed their whole format, only 2 print issues, Gear in Oct and Resort in Dec, and the rest will be 6 online editions.
Puck it, its not really a "pay to play" thing...the equipment editors and editorial staff keep their distance from the publishers and ad sales folks. Ski, Skiing, Freeskier...all are "free" for the ski manufacturers to enter and attend...it just costs a pile of money in test skis and lodging, airfare, and expenses for one to two guys to maintain a feet of skis and ship them around to different venues in the winter. Powder switched their format a bit and there was a cost to attend, but that cost included lodging, lift tickets, meals and apres for up to two company guys for 4 days in Jackson Hole and a one or two page "advetorial" in the buyers guide...all for less than their normal full page rate. The reviews in Powder will still be done by their testers and based on feedback from their testers, not ski company marketing guys. The tests are about as unbiased as they can make without requiring their testers to ski blindfolded.
 

billski

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What I was always told is, it's more important to see what skis they don't review. It's how they resolve the conflict of interest between the hand that feeds them and being honest about bad equipment. Seems to bear out IME.
 

deadheadskier

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you'll have to wait a little longer for some of the gear guides this year...Ski isn't running the gear guide until their October issue....so september release and Skiing is also going to Oct. Skiing has changed their whole format, only 2 print issues, Gear in Oct and Resort in Dec, and the rest will be 6 online editions.
Puck it, its not really a "pay to play" thing...the equipment editors and editorial staff keep their distance from the publishers and ad sales folks. Ski, Skiing, Freeskier...all are "free" for the ski manufacturers to enter and attend...it just costs a pile of money in test skis and lodging, airfare, and expenses for one to two guys to maintain a feet of skis and ship them around to different venues in the winter. Powder switched their format a bit and there was a cost to attend, but that cost included lodging, lift tickets, meals and apres for up to two company guys for 4 days in Jackson Hole and a one or two page "advetorial" in the buyers guide...all for less than their normal full page rate. The reviews in Powder will still be done by their testers and based on feedback from their testers, not ski company marketing guys. The tests are about as unbiased as they can make without requiring their testers to ski blindfolded.


woah, I know folks are booking their vacations later and later, but not releasing the Resort Rag until November is a bit of surprise.
 

drjeff

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woah, I know folks are booking their vacations later and later, but not releasing the Resort Rag until November is a bit of surprise.

Yes and no - most of the return customers, the type that make up a good deal are going to/have already booked their vacations for this coming season. Then there's a good chunk that will just get the info online and/or wait for a deal and go where the $$ is the cheapest, without reallly giving too much thought to the nitty gritty details of the resort/region
 
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What I was always told is, it's more important to see what skis they don't review. It's how they resolve the conflict of interest between the hand that feeds them and being honest about bad equipment. Seems to bear out IME.

In order for that to work you'd need to know which models each company entered into the test. Most vendors have 30+ adult models in their line ups...but are only allowed to enter at most 8 models split between mens and ladies. So just because a ski didn't make the mag reviews doesn't mean it was skied on and not liked, it may not even have been entered.
There isn't a lot of bad equipment out there...just stuff that works better for someone given their skiing style and terrain preferences.
 

Philpug

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Print is dead. We will also will not be seeing SkiPress here in the US this year, shame they were probably the best (print) reviews of late.
 

deadheadskier

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you know what's worse than print?

http://www.skinet.com/ski/

the web is going to be dead for them as well if they don't improve their sites. I rarely if ever visit the websites for Ski/Skiing mag. They need to take a hint from newspapers and make their websites an extension of their print and vice versa.
 

wa-loaf

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Print is dead. We will also will not be seeing SkiPress here in the US this year, shame they were probably the best (print) reviews of late.

you know what's worse than print?

http://www.skinet.com/ski/

the web is going to be dead for them as well if they don't improve their sites. I rarely if ever visit the websites for Ski/Skiing mag. They need to take a hint from newspapers and make their websites an extension of their print and vice versa.

I still like a hard copy. Not interested in getting some kind of pdf in the mail and their websites absolutely suck. They don't offer anything I can't get here or at epicski, tgr, etc...
 
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