dlague
Active member
I was at a Warren Miller Movie and there was an organization there handing out buttons, t-shirts, posters etc. That organization is "I AM PRO SNOW". People were snagging this stuff up like crazy - well, we are all pro snow right? http://climaterealityproject.org/pro-snow
I thought that I would look into it a little further and it turns out it is an organization called - Climate Reality (http://climaterealityproject.org/). What they are doing is clever. The create a wide array of initiatives that target different demographics involving their particular interests. So in effect, they target Winter sports people with "I AM PRO SNOW". Here is the list of other "fronts":
24 Hours of Reality
Climate Reality Leadership Corps
Heat on Denial
I AM PRO SNOW
The Guitar of Reality
The People vs. Carbon
What I Love
Why? Why Not?
In fact here is there educational video in a very easy to understand format
After all of this I was not really sure what to think of it (felt used and abused), because I was being sold on a concept through my passion with what seems like a cool tag line. If the real organization was there I bet 70% of the people would walk by and ignore it. As it stands - people were drawn to it, but there was not much mention about what it really meant, people just wanted to get the swag with the "tag line".
At least this organization - http://protectourwinters.org/ - seems to be what it is - truly winter related.
I was curious about others perspectives.
I thought that I would look into it a little further and it turns out it is an organization called - Climate Reality (http://climaterealityproject.org/). What they are doing is clever. The create a wide array of initiatives that target different demographics involving their particular interests. So in effect, they target Winter sports people with "I AM PRO SNOW". Here is the list of other "fronts":
24 Hours of Reality
Climate Reality Leadership Corps
Heat on Denial
I AM PRO SNOW
The Guitar of Reality
The People vs. Carbon
What I Love
Why? Why Not?
In fact here is there educational video in a very easy to understand format
After all of this I was not really sure what to think of it (felt used and abused), because I was being sold on a concept through my passion with what seems like a cool tag line. If the real organization was there I bet 70% of the people would walk by and ignore it. As it stands - people were drawn to it, but there was not much mention about what it really meant, people just wanted to get the swag with the "tag line".
At least this organization - http://protectourwinters.org/ - seems to be what it is - truly winter related.
I was curious about others perspectives.
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