https://www.alta.com/blog/weighing-...ntopia&utm_medium=email&utm_campaign=12070695
Very interesting and insightful data:
While skier visits to Alta show a double-digit increase over last season, we are currently only 6% ahead of the 16-17 ski season. Our day and multi-day ticket visits are down significantly this season due to the migration of many of our skiers to the Ikon Pass. Our net increase in skier visits from the Ikon Pass is currently running roughly 3%. Our largest increase in skier visits is coming from local pass holders whose visits are up 13% compared to the prior season. With that said, powder is our greatest commodity and we applaud our local pass holders for enjoying this year’s plentiful powder days.
Then later..
Alta entered into a multi-year agreement to be a limited Ikon destination in January of 2018. This decision was not made lightly and we are closely monitoring the impact multi-resort passes are having on the ski industry, skier patterns and the Alta experience. Please know that we are committed to preserving the Alta experience by matching the number of skiers visiting Alta with our infrastructure, services and terrain.
It seems that they are aware the annual pass holders were not happy and try to defend their position. Meanwhile the data indicated the increase from ikon pass (3%) only contributed to a small part of increase in traffic. It is ironic that most of the increase in traffic was from locals, which happen to be the ones who are complaining the most.
Very interesting and insightful data:
While skier visits to Alta show a double-digit increase over last season, we are currently only 6% ahead of the 16-17 ski season. Our day and multi-day ticket visits are down significantly this season due to the migration of many of our skiers to the Ikon Pass. Our net increase in skier visits from the Ikon Pass is currently running roughly 3%. Our largest increase in skier visits is coming from local pass holders whose visits are up 13% compared to the prior season. With that said, powder is our greatest commodity and we applaud our local pass holders for enjoying this year’s plentiful powder days.
Then later..
Alta entered into a multi-year agreement to be a limited Ikon destination in January of 2018. This decision was not made lightly and we are closely monitoring the impact multi-resort passes are having on the ski industry, skier patterns and the Alta experience. Please know that we are committed to preserving the Alta experience by matching the number of skiers visiting Alta with our infrastructure, services and terrain.
It seems that they are aware the annual pass holders were not happy and try to defend their position. Meanwhile the data indicated the increase from ikon pass (3%) only contributed to a small part of increase in traffic. It is ironic that most of the increase in traffic was from locals, which happen to be the ones who are complaining the most.