2018/19 Skier visits

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  1. #1

    2018/19 Skier visits

    Flash report from NSAA is over 59 million, up 11% YOY.

    Given all the noise about EPIC and Ikon-ic crowding this year I would have expected higher. Massive snow year out West, good to very good year in the East, strong economy, etc.

    2017/18 = 37
    2016/17 = 31
    2015/16 = Depressing
    2014/15 = 28
    2013/14 = 27

  2. #2
    Quote Originally Posted by slatham View Post
    Flash report from NSAA is over 59 million, up 11% YOY.

    Given all the noise about EPIC and Ikon-ic crowding this year I would have expected higher. Massive snow year out West, good to very good year in the East, strong economy, etc.
    In the end, if one can (could) look area to area with visitation numbers, I suspect that you'd see that the multi resort passes such as the Epic and Ikon ended up doing more of a lateral shift in skier visits where you'll see an uptick at the Epic/Ikon resorts and some decreases, or flat numbers at some non Epic/Ikon resorts.

    As was reported in the latest Ski Area Management Magazine (which arrived in my mailbox yesterday) there was an article that looked at the Epic/Ikon effect with respect to some areas (The Utah areas, Jackson Hole, Stowe among others were mentioned) where there were numerous complaints from the locals, who often had to get the more expensive passes since the multi resort passes had their home mountains on limited number of days often, that while the Epic/Ikon passes did ad visits (the 10-15% number was common), that the number of "locals" skiing on non Epic/Ikon passes, because of the good snow year, was up often in the 20-30% range over the previos year. So it's not all about the Epic and Ikon, there are likely many factors adding to the numbers across the country
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  3. #3
    Smellytele's Avatar
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    If people have the epic or Ikon passes do skier visits really matter? Is that a good measurement of revenue or success?
    2010/11 - 30days 2011/12 - 29days 2012/13 - 40 days 2013/14 - 39 days 2014/15 - 42 days
    2015/2016 -27 days 2016/17 - 51 days 2017/18 - 57 days

  4. #4
    Quote Originally Posted by Smellytele View Post
    If people have the epic or Ikon passes do skier visits really matter? Is that a good measurement of revenue or success?
    Fair question...but then again, wouldn't that question also apply to any season pass-holders and not just Epic/Ikon ones?

  5. #5
    Quote Originally Posted by Smellytele View Post
    If people have the epic or Ikon passes do skier visits really matter? Is that a good measurement of revenue or success?
    Most visits will result in some sort of revenue for the resort, even if lift ticket is already paid for: food purchases, a few drinks, maybe take a lesson, rent some equipment, stay in the hotel, buy something in the gift shop, etc

  6. #6
    Also do the affiliated resorts (on the pass but not owned by the parent) get some sort of payment from Epic/Icon for each skier visit ?

  7. #7
    Smellytele's Avatar
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    Quote Originally Posted by cdskier View Post
    Fair question...but then again, wouldn't that question also apply to any season pass-holders and not just Epic/Ikon ones?
    Right I just was going with the topic. So I am saying Skier visits is not the best thing to go with to measure success.


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    2010/11 - 30days 2011/12 - 29days 2012/13 - 40 days 2013/14 - 39 days 2014/15 - 42 days
    2015/2016 -27 days 2016/17 - 51 days 2017/18 - 57 days

  8. #8
    Quote Originally Posted by urungus View Post
    Also do the affiliated resorts (on the pass but not owned by the parent) get some sort of payment from Epic/Icon for each skier visit ?
    Yes, we just don't know the formula for how much is paid out.
    2017/18 = 37
    2016/17 = 31
    2015/16 = Depressing
    2014/15 = 28
    2013/14 = 27

  9. #9
    there has been a few articles written about the skier visit increase this past season. while ikon/epic did have an impact, they attributed the increase to one of the best snow in recent memory. net of it all is that the increased business is good for the industry period. we won't really know the true impact of the ikon/epic until we have a bad snow season to balance it off.
    gladerider

  10. #10
    Quote Originally Posted by Smellytele View Post
    Right I just was going with the topic. So I am saying Skier visits is not the best thing to go with to measure success.
    It doesn't give you the whole story for operating P&L, but I'd say it's very important for the health of the sport and industry. The more people have more good days, the more people will fall in love with skiing. Many of the fanatics getting tons of days on their passes are buying real estate, teaching their kids to ski, and bringing friends along to buy day tickets. Converting more fanatics is a good thing!

    I don't know how noisy skier visits are from year to year, but in general an 11% year-over-year increase in a mature industry is fantastic.

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