Just saw a very polished, Hollywood style TV ad for the Epic pass.
Guess I should not be surprised. Reinforces my dislike for such passes.
the timing seems to be more than a coincidence. Also what is cut out does not seem to be an economical way to log, that being cutting distinct veins of trees out of the side of a relatively steep slope. I'd submit this is Real Estate development possibly linking into Attitash Bear Mtn trails.
Just saw a very polished, Hollywood style TV ad for the Epic pass.
Guess I should not be surprised. Reinforces my dislike for such passes.
Let me explain. I'm watching TV and suddenly here comes a pitch for the Epic pass. Telling me to get my Epic pass soon. Lot's of action shots from powder days out west and a short 2 second list of a few eastern resorts. Saw it several times today.
I get it they want to sell more passes so they decided to drop some change on fancy ads. And I guess dislike is a poor word choice because none of this affects me, but if I were an Attitash skier hoping for a new summit lift or a Mt Snow skier this weekend waiting on a busted down lift I'd be pretty pissed they're spending money on fancy ads instead of infrastructure upgrades.
More questions?
Do you get mad at Mount Snow whenever you saw one of their spots? Hunter? Deer Valley? Smuggs? Whiteface? Insert resort name here _____?
I'm not a fan of EPIC or IKON either, but I do know marketing works, and increased profit is what does eventually does pay for things like new lifts.
President - Bicknell's Thrush Extermination Solutions (BTES), LLC
I feel like a lot of people hate Ikon/Epic because we're pretty personally tied to this sport and to certain mountains.
I compare it to the Smalltown, USA Walmart example. If you're a local in town and you shop at Joe's Convenience Store 3 days a week year-after-year-after year you're gonna be pretty opinionated when Walmart comes to town and makes things hard for Joe and your purchasing habits change and/or are threatened by Walmart.
But for the "average" customer at Joe's...someone who shops there maybe once a month...a skier who gets 10 days a year...do they really care about Walmart/Vail coming in? Probably not...
I'm not going to "hate" Vail for simply existing and being a business. Now if they bought Killington and made the season November 1-May 1 I'd be livid. If they bought the local hill I work at I'd be massssively personally invested and would care enough to develop an opinion. But for me now? My skiing habits are changing but not enough that smoke will be coming out of my ears and I put that Katz CEO guy in the dictionary next to the Devil.
2019-2020 2 days and counting...
Killington: 11/15 Mount Snow: 11/27
"Skiing is the closest you'll get to flying without leaving the ground." -snowmonster
It would be an interesting exercise to try to determine which is economically better for a small town: numerous small businesses or one Walmart supercenter? Could a large and vibrant Walmart be better for the local economy than a bunch of small, stagnant businesses? I honestly don't know.
I have a nephew who works in management for a Walmart on the rural coastline of Oregon. He's a military veteran, but without a college degree. He's a refugee from Southern California and has a beautiful lifestyle in Oregon that he would have a hard time attaining in California.
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