Sugarbush is being sold to Alterra...

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  1. #1

    Join Date
    Jun 2013
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    Barto, Pennsylvania
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    Sugarbush is being sold to Alterra...

    Wow


  2. #2
    Just saw that.....Wow indeed!

  3. #3

  4. #4
    Another one bites the dust.

    https://www.youtube.com/watch?v=NVIbCvfkO3E
    President - Bicknell's Thrush Extermination Solutions (BTES), LLC



  5. #5
    machski's Avatar
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    Sep 2014
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    Northwood, NH (Sunday River, ME)
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    1,676
    Quote Originally Posted by WWF-VT View Post
    Very open letter and given how Alterra runs their resorts, much of Sugarbush should stay just as it is. The plus is a much stronger and broad financial backing, allowing Win to do the things he wants like increase water onto the hill for Snowmaking, etc. Congrats Win!

    Sent from my Pixel 3 using AlpineZone mobile app

  6. #6

    Join Date
    Jan 2018
    Location
    Long Island / Killington
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    171
    The past few years have been interesting with all the consolidations. I've been reading Chris Diamond's two books; Ski, Inc and Ski, Inc 2020 recently . He was the guy who ran Mt Snow and then Steamboat for many years. He pretty much predicted this coming but not at the pace it has been happening. The Epic and Ikon pass products have changed everything. Who's next? At some point I can see Boyne merging with Alterra. Jay will be interesting too. I wonder when the anti-trust stuff starts to kick in though.

  7. #7
    Quote Originally Posted by machski View Post
    Very open letter
    I found it LOL amusing in parts.


    We're selling Sugarbush because of Climate Change.

    Oh, and also because State of Vermont will kill any business with fire.
    President - Bicknell's Thrush Extermination Solutions (BTES), LLC



  8. #8
    Quote Originally Posted by BenedictGomez View Post
    I found it LOL amusing in parts.


    We're selling Sugarbush because of Climate Change.

    Oh, and also because State of Vermont will kill any business with fire.
    Brilliant. How could you possibly blame a guy for selling his business when it's going to be vaporized by the sun monster? Better still, some PE firm will get stuck holding the bag!

    Joking aside, I'm sure the price was right. Always a good idea to consider selling in the midst of an arms race. Also sounds like he's sick of dealing with VT.

    Sent from my VS988 using AlpineZone mobile app
    Ski season is always too short

  9. #9
    Quote Originally Posted by Killingtime View Post
    The past few years have been interesting with all the consolidations. I've been reading Chris Diamond's two books; Ski, Inc and Ski, Inc 2020 recently . He was the guy who ran Mt Snow and then Steamboat for many years. He pretty much predicted this coming but not at the pace it has been happening. The Epic and Ikon pass products have changed everything. Who's next? At some point I can see Boyne merging with Alterra. Jay will be interesting too. I wonder when the anti-trust stuff starts to kick in though.
    Just a guess, but probably not until you see the ideas of Boyne and Alterra merging or Vail taking over everything. There aren't any monopolies currently because there are multiple groups doing it.

  10. #10
    Quote Originally Posted by Jcb890 View Post
    Just a guess, but probably not until you see the ideas of Boyne and Alterra merging or Vail taking over everything. There aren't any monopolies currently because there are multiple groups doing it.
    I was too young to follow the ASC antitrust issues, but it seems that it was argued that competition in very localized areas was no longer possible (e.g. the white mountains). I wish I could think of where I read it, but from what I remember, Vail and Alterra "own" a much smaller share of US skier visits than I world have thought.

    Maybe the two mega companies own too much NH/VT market share to buy Jay Peak now, though?

    Sent from my VS988 using AlpineZone mobile app
    Ski season is always too short

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