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The NEW Magic Mountain

slatham

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LI/Bromley
I'm not sure what you mean by discounted.

If I ran a ski area what I would do is allow unused 2019-2020 product be used from March 1st, 2021 to close.

Yes, the COVID19 fears started in late-February, but March 1 is a "clean" date. This way you're not rewarding people who just sat on them to use them in December or January, and you really are compensating for the unprecedented viral closure, especially all those people who genuinely planned to use prepaid lift tickets, prepaid vouchers, snowchecks, etc.. in March or April.

My resolution limits any financial impact to the mountain (small though it would be anyway) & keeps all your customers happy ensuring 100% customer retention, which again I cannot stress enough how important that is.

By discounted I mean less than face value, normal definition, nothing tricky......

My suggestion is: you present your unused 19/20 prepaid ticket and you buy a day ticket during the 20/21 season for less than the walk up rate. Perhaps 1/2 price if bought during off peak times, smaller discount if at peak/holiday time. This way you get some value for your otherwise worthless 19/20 ticket, but the mountain gets a bit of revenue.

Or do view anything as less than full usage next year (or next March) not customer friendly?
 
Last edited:

MMP

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Oct 7, 2010
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By discounted I mean less than face value, normal definition, nothing tricky......

My suggestion is: you present your unused 19/20 prepaid ticket and you buy a day ticket during the 20/21 season for less than the walk up rate. Perhaps 1/2 price if bought during off peak times, smaller discount if at peak/holiday time. This way you get some value for your otherwise worthless 19/20 ticket, but the mountain gets a bit of revenue.

Or do view anything as less than full usage next year (or next March) not customer friendly?

Maybe a deal on a Thursday? This years voucher and $29 for a full day.


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BenedictGomez

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Jan 26, 2011
Messages
12,119
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Location
Wasatch Back
Or do view anything as less than full usage next year (or next March) not customer friendly?

As I said, I wouldnt let them use it all year, I'd do March. And if you're going to do 1/2, you may as well do full.

But if the economy gets totally drilled, resorts may want to do anything they can to encourage visits.
 

ScottySkis

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Jan 16, 2011
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Middletown NY
As I said, I wouldnt let them use it all year, I'd do March. And if you're going to do 1/2, you may as well do full.

But if the economy gets totally drilled, resorts may want to do anything they can to encourage visits.

Like sanitizing and cleaning everything for real important now
 

crazy

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Oct 14, 2018
Messages
171
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0
To everyone complaining about not being able to use unused lift tickets: does anybody know what the mountain looks like today? Is there even snow anymore after the rain and today's 60 degree temperatures? I wouldn't be surprised if last weekend was the final weekend of skiing, COVID-19 or not.
 

NYDB

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Joined
Jan 13, 2016
Messages
1,704
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Location
Southeast NY /Southern VT
Anyone know if the lift install is still a go this year?

If so, Magic will be installing one more lift this year than all of Vail corp.
 

icecoast1

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Mar 27, 2018
Messages
757
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Anyone know if the lift install is still a go this year?

If so, Magic will be installing one more lift this year than all of Vail corp.


It's already 90 percent done. And the latest update says they still plan on finishing it
 

skiur

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Jan 27, 2012
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Is installing a lift considered essential? I wouldn't think so.
 

Slidebrook87

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Nov 24, 2019
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Location
CT
They still have to do the motor room, tensioning, haul rope, chairs, return bullwheel, controls, comm lines, ramps, etc. There’s still quite a bit to do.


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skiur

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Jan 27, 2012
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Construction has been deemed essential down here in MA, but Magic or the contractor might decide to hold for now.

Construction is not considered essential in MA as of 3-31. Also magic is not in MA so it is a moot point anyway.
 
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