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2010-11 Ticket Prices

riverc0il

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What I find interesting are the new high priced resorts. Everyone knows Stowe is expensive and has been for a long time. Their 5 year % change according to Bill's data is only 17% increase in five years (same as Stratton, Okemo, and Loon amongst others that are known for higher priced tickets). Sugarbush and Sunday River really stand out for huge increases over the past 5 years at 33/34%. Another interesting thing is the sub-$50 lift ticket is in jeopardy of being lost for anything except feeder areas.

So the big question is which resort is going to hit three digits first? Will the resorts level out at $99 for a few years due to negative connotations associated with being the first three figure day ticket? Or will one of the resorts proudly step up to that dubious distinction to better promote itself to the rich (if it costs that much, it must be the best!)?
 

deadheadskier

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surprised Deer Valet doesn't charge $100. Seems like it draws plenty of clientele who would pay that kind of coin.

There are golf course that charge several hundred for a round, surprised the expensive ski resorts haven't gotten there yet.
 

billski

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So the big question is which resort is going to hit three digits first?

In the east, who knows. In the west, it will definitely be Vail, Steamboat or Aspen. Vail charges $99 high rate for an advance purchase ticket. No word yet on what the actual window rate will be.

What's not shown in these data is that resorts like Stowe are increasing their rates by eliminating things like midweek-weekend price differential all season. Doing this let's them stay "under the radar" while continuing to raise prices in other operational areas.

Another interesting thing is how places like Stowe are playing the Liftopia game. Stowe 's Liftopia rate is one dollar under its walk up window rate. Nobody else has such a puny Liftopia price break. It gets them in the discounting game, with very, very little skin off their bottom line.

Lastly, if you go back at least a good six years, you'll see the top five have pretty much remained constant. The jockeying between 1, 2, 3, 4th places is largely academic.
 

Talisman

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In the west, it will definitely be Vail, Steamboat or Aspen. Vail charges $99 high rate for an advance purchase ticket. No word yet on what the actual window rate will be.

At $99 for a lift ticket and $20 to park, Vail is already North of a $100 in my book as there is little to no free parking at Vail for a day tripper. Charging for parking seems to be the new way to grow revenue without scaring away customers. I noticed this past weekend that Okemo has a $20 parking area that used to be free.
 

riverc0il

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At $99 for a lift ticket and $20 to park, Vail is already North of a $100 in my book as there is little to no free parking at Vail for a day tripper. Charging for parking seems to be the new way to grow revenue without scaring away customers. I noticed this past weekend that Okemo has a $20 parking area that used to be free.
During the early season, I noticed that Sunday River has "premium parking" during the morning in which they charge for the front row. I don't particularly care for this tactic. But as long as it is limited in scope and doesn't force the GP to walk too much further, I guess it is no big deal. It is certainly an indication that a given resort is going in a direction that is not in line with how I enjoy to see an area operate. But a deadbeat like me ain't exactly the target audience of big resorts trying to squeeze every last possible dollar from their "guests".

I don't think east coast areas could get away with not having much if any free parking. I doubt even Stowe could get away with that.

Interesting how other industries devoted to recreation such as Amusement Parks all charge for parking. But Amusements Parks typically have break even points on Season Passes in the 2-3 day range.
 

billski

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Charging for parking seems to be the new way to grow revenue without scaring away customers.

I am waiting for the airline model to (shudder) take hold. At some point they will get serious about charge extra to cut the line, "first class service", or reserved tables at the lodge, or more first-hour privileges. I can see it at the higher end establishments.
 

deadheadskier

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I've paid for the 'cut the line' privilege at amusement parks before. But in that situation, you're talking 60 minute waits for main attraction rides. Only time I've waited over 30 minutes in many moons was the single at MRG on a powder day.

Reserved tables in the lodge, suppose Wachusette is tapping that with their day suites. I've only experienced the first hour option once at that was Sugarloaf this passed winter. It was very cool. If I enjoyed a higher pay grade, maybe I'd consider paying for it.
 

snoseek

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I have never once paid to park at Vail, they certainly don't make it easy though. 100 dollars is crazy, CRAZY! What's it like six days on the Epic Pass to break even?
 

snoseek

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Has anyone mentioned Telluride yet? 98 dollars for a day ticket, 1300 dollars for early purchase season pass, 1950 if purchased after October 31. Hell they even have a toddler season pass. Who the hell charges toddlers to ski?
 

oakapple

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I wonder how many people pay that rate? I haven’t been to Vail, but always had the sense that most visitors there will have purchased a multi-day package, most likely bundled with lodging. (Not that it’s exactly cheap that way, either.)
 
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