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Good catch, thanks. Looks like I hit it instead of Beaver Creek by mistake. Fixed.WTH is Beaver Mtn UT and how do your prices go from $33 to $99 in 5 years?
What I find interesting are the new high priced resorts. Everyone knows Stowe is expensive and has been for a long time. Their 5 year % change according to Bill's data is only 17% increase in five years (same as Stratton, Okemo, and Loon amongst others that are known for higher priced tickets). Sugarbush and Sunday River really stand out for huge increases over the past 5 years at 33/34%. Another interesting thing is the sub-$50 lift ticket is in jeopardy of being lost for anything except feeder areas.
So the big question is which resort is going to hit three digits first?
In the west, it will definitely be Vail, Steamboat or Aspen. Vail charges $99 high rate for an advance purchase ticket. No word yet on what the actual window rate will be.
During the early season, I noticed that Sunday River has "premium parking" during the morning in which they charge for the front row. I don't particularly care for this tactic. But as long as it is limited in scope and doesn't force the GP to walk too much further, I guess it is no big deal. It is certainly an indication that a given resort is going in a direction that is not in line with how I enjoy to see an area operate. But a deadbeat like me ain't exactly the target audience of big resorts trying to squeeze every last possible dollar from their "guests".At $99 for a lift ticket and $20 to park, Vail is already North of a $100 in my book as there is little to no free parking at Vail for a day tripper. Charging for parking seems to be the new way to grow revenue without scaring away customers. I noticed this past weekend that Okemo has a $20 parking area that used to be free.
Charging for parking seems to be the new way to grow revenue without scaring away customers.