Anyone else think one of the biggest cons in the ski industry is stiff ski boots? Of course they are more expensive and I feel like people who ski well sometimes feel the need to buy stiff boots even though it may not match their ski style/preferred terrain or even their personal preference. I’ve skied on both and my preference (except when it gets really warm in the spring) is softer boots. I get the argument of needing stiffer boots if you ski faster, but also the faster you ski the more force terrain can put on your body and shins, which means the more you may benefit from softer boots to absorb those shocks. I’m not talking about lateral stiffness, but forward flex. Seems like an easy way to get people to pay premiums for their boots.