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K2, Volkl, Full Tilt and others up for sale and may just shut down ....

mriceyman

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Would be sad to see them shut down all those brands


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Jully

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Dang. Better get some Volkls this year if this goes south.

From the article:

Ideally I would like to sell these assets versus simply walk away from them,” he said at the Barclay’s Consumer Staples Conference in Atlanta. “Some of them are the kinds of businesses that would be difficult to sell and therefore, we should just shut down because they create no value for you and they are a distraction for us.
 

Bene288

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Must be focusing their efforts toward Yankee Candle..

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abc

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Ideally I would like to sell these assets versus simply walk away from them,” he said at the Barclay’s Consumer Staples Conference in Atlanta. “Some of them are the kinds of businesses that would be difficult to sell and therefore, we should just shut down because they create no value for you and they are a distraction for us.
If it weren't so sad, I would almost find that paragraph hilarious.

So they think they paid top dollar and bought some business that nobody wants?

(some business may have long past its prime, but for others, it's not that rare some founders walked away with pocket full of money, only to buy it back at a fraction of the selling price because the new owner don't have a clue of the business's worth)
 

deadheadskier

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Makes sense. Mad Russian Customs is putting a big dent in them.

I know you're joking, but I wonder how much the growth of the "craft ski industry" has hurt the big players. In some ways the proliferation of small production new ski brands in recent years mirrors what has been going on in the beer industry.

Some of the smaller ski brands have ended up getting getting gobbled up by the big players such as Line. Same thing in the beer industry with producers like Goose Island and Ballast Point.

Ideally I'd like to buy my skis from a small player. I'd rather my money go to the little guy. To date I've only made such a purchase once when I bought a set of High Society skis about six years ago. They sucked so bad I have stuck to mainstream brands with the three pairs of skis I've bought since. That definitely goes against my spending philosophy though. With regards to beer, you would never see a Sam Adams in my fridge and I no longer buy Ballast Point either even though I love their beer. I'd rather support a smaller brewery/business especially those within 100 miles of me.

Maybe the next skis I buy will be a set of Mad Russians.
 

Edd

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Same thing in the beer industry with producers like Goose Island and Ballast Point.... I no longer buy Ballast Point either even though I love their beer.

Did not know that about BP. Purchased for 1 Billion! I love it too but it's too expensive for me when Smuttys IPA is $5 cheaper a six pack.
 

LONGBOARDR

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I can say pretty comfortably that Volkl will continue to make skis in Germany.
The government will not let that facility be shuttered with loss of jobs.
World class manufacturing operation in Straubing.
Go there in August, they have an awesome beer festival.
It is located on the Danube in Bavaria.
Ausgezeichnet!
 

drjeff

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I can say pretty comfortably that Volkl will continue to make skis in Germany.
The government will not let that facility be shuttered with loss of jobs.
World class manufacturing operation in Straubing.
Go there in August, they have an awesome beer festival.
It is located on the Danube in Bavaria.
Ausgezeichnet!


Agree! The entire Volkl/marker businesses I bet will most certainly live on with their brand names intact. Some of the other brands though are much more likely, if bought up, to be absorbed into an existing brand name who would likely be doing the buying
 

buellski

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If I'm not mistaken, at least for Marker Volkl, that is only the US distributorship and has nothing to do with the actual manufacturer. As others have stated, Marker Volkl will continue to make skis and bindings.
 

machski

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Looks like Newell retracted, must have gotten quite a bit of heat:

SPORTS-BUSINESS | 07.10.2016
Clarification of the US investor
Newell Brands: K2 and Marker Dalbello Völkl Shall Remain Unchanged

US investor Newell Brands reacted to the apprehension of the winter sports industry that the group of companies K2 and Marker Dalbello Völkl could be shut down with a press release. “Newell will keep both companies, if no suitable buyer is found“, said the consumer goods giant on Thursday.
For numerous employees of the traditional sports brand this message should be a relief. After the Newell Brand press release on Tuesday and the bold statements of CEO Michael Polk many feared the worst. Polk spoke in September about a “rapid exit“ for non-economical companies to investors.


Newell Feels Pressured to Make ClarificationNow a press release, in German, from Newell Brand states: “The reasons for streamlining the portfolio are not due to the economical development of these renowned and rich in tradition winter sport specialists, but in a changed focus of Newell with the goal to build a strong and pioneering company in the consumer goods industry.“The goal is now to “find a new owner, over the next few months, who is willing to invest into the winter sports and continue the success story of the brands.“K2, Marker, Dalbello, Volkl Supposed to Stay “It is not the goal of the process of Newell to abandon one of the companies or to shut it down, but to find a suitable buyer, who will then develop the traditional brands further.“

Employees and customers of K2 and Marker Dalbello Völkl can adapt to the thought that they will continue to find the traditional brands in stores the next few years. “At the moment both companies work steadily on their innovations and developments for 2017/18, corresponding investments will be made“, writes Newell Brands. And further: “The companies received positive feedback and a strong demand for the running collection 2016/17, according to that the companies and their employees are highly motivated for this season.“
 

Hawkshot99

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If I'm not mistaken, at least for Marker Volkl, that is only the US distributorship and has nothing to do with the actual manufacturer. As others have stated, Marker Volkl will continue to make skis and bindings.

Marker Volkl Dalbello are owned entirely by Newell.
Talking to my Dalbello/volkl rep yesterday, he said the Marker Volkl Dalbello companies are the only 3 of the winter companies in the portfolio doing well and making $.
Line and full tilt are profitable, but barely. K2 has loosing $ badly ever since moving production to China. I can tell you that we have finally grown tired of K2's crappie service on deliveries and dropped them after being very large dealers in the past.
 
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