After reading their article, it makes complete sense. I certainly have Patagonia items that have logos on them that I have covered and "reused" but one sees many items on eBay for sale with corporate logos that just don't sell.
www.backpacker.com

Why Patagonia Won’t Put Your Company’s Logo On Its Clothing Anymore
The company’s push to extend its clothing’s lifespan may be the final nail in the coffin for Wall Street’s unofficial uniform
