Remember That Trademark War Backcountry.Com Started?

[thetrailboss]

Here’s what’s going on now one year later:

Backcountry.com mostly delivering on reparations one year after trademark bullying

The e-commerce giant is still working with brands and businesses targeted in lawsuits for using the word “backcountry,” including by supporting scholarships for avalanche education and guide training

coloradosun.com

They’re trying to mea culpa.

 

[Edd]

I missed this story last year. Glad to hear they’re trying to make it right. I read the following in the article 3 times not comprehending the context:

“They unleashed untrained pit bulls in the dog park who went after every dog in the park and they were sincere about trying to making it right,” said Tsuo, describing an encounter with a bunch of Backcountry.com “gearheads”

I finally got it.