Beta test using actual humans who relate to the product, in this case, skiers who frequent THAT ski area. Too often it is clear that sites (not just SB/Alterra) are designed by web designers/engineers who have no connection with the product. When that happens, you get user-unfriendly pages.This website/app morass is music to my ears. daughter is cs major graduating this spring. Apparently, there is big demand for this type of work.