highpeaksdrifter
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Forty-one percent of skiers are female, though the proportion of women to men varies depending on the region; for example, in the Southeast, 46 percent of skiers are female, and in the Pacific West, the proportion is 35 percent female. “We notice females dropping out a little earlier than males,” says Hawks. “In their early to mid 30s, they begin dropping out of the sport.”
I would have guessed much lower. The link to the whole article on target marketing is below.
http://www.targetmarketingmag.com/article/hitting-slopes-401426_1.html
I would have guessed much lower. The link to the whole article on target marketing is below.
http://www.targetmarketingmag.com/article/hitting-slopes-401426_1.html