Burke Mountain Swallowed Up By Jay Peak? Is Burke Becoming "Jay Peak East"

[from_the_NEK]

Note: Did you notice it said Q Resorts? Hence - a much broader scope then just Q Burke!

On a related "Q" note. It seems the name "Q Burke" is being used more than I figured it would be. There are bike park signs around the base lodge (e.g. "Norco Bicycles, The Official Bike of Q Burke Mountain Resort") and the Burke's profile picture on Facebook says "Q Burke". I'm wondering if this is going to be a trend?

 

[dlague]

According to everything that I have read - I think that is the new name! It is used in press releases as well.

 

[thetrailboss]

On a related "Q" note. It seems the name "Q Burke" is being used more than I figured it would be. There are bike park signs around the base lodge (e.g. "Norco Bicycles, The Official Bike of Q Burke Mountain Resort") and the Burke's profile picture on Facebook says "Q Burke". I'm wondering if this is going to be a trend?

Ugh I hope not

 

[the original trailboss]

I gave True North two years (gone?) and then along came the Judge. Now Ski Burke is QBurke...........

 

[Sick Bird Rider]

I gave True North two years (gone?) and then along came the Judge. Now Ski Burke is QBurke...........

Hmmm. QBurke. If you say it fast enough, it sounds like Quebec, which is not far away. Not to mention the fact that Norco Bicycles is a Canadian brand. I think there is some kind of cross-border conspiracy going on here.

 

[Smellytele]

Hmmm. QBurke. If you say it fast enough, it sounds like Quebec, which is not far away. Not to mention the fact that Norco Bicycles is a Canadian brand. I think there is some kind of cross-border conspiracy going on here.

As we have mentioned before in some thread it is...

 

[Steve@jpr]

I gave True North two years (gone?) and then along came the Judge. Now Ski Burke is QBurke...........

A true seer. True North was a marketing campaign. The Judge is the name of a season pass. QBurke is the name of the holding company. All set?

 

[buellski]

As we have mentioned before in some thread it is...

 

[thetrailboss]

A true seer. True North was a marketing campaign. The Judge is the name of a season pass. QBurke is the name of the holding company. All set?

I think one issue, Steve, is that Burke has a history of many identities and it only acts to confuse folks. I think it should be Burke Mountain with Burkie Bear. Keep it simple. Over my lifetime it has been Burke Mountain, Bear Kingdom Limited, Northern Star, etc. You're the pro on marketing and branding...but I think that simple is better with Burke. And we appreciate that you check in here every once in a while! Though I'm in SLC and ski at Alta/Snowbird, my home is Burke because that's where I learned and we've got a lot of passionate Burke fans here.

 

[dlague]

A true seer. True North was a marketing campaign. The Judge is the name of a season pass. QBurke is the name of the holding company. All set?

I think the confusion lies in the fact that everything is refering to Q Burke rather than just saying Burke as mentioned earlier and in this example:

Q Burke Mountain Resort, located in the northeastern part of Vermont, is known to offer a wide variety of incredible mountain bike terrain to suit riders of all types and abilities.

Why use the holding company's name when refering to Burke Mountain Resort. If I am not mistaken isn't Q Burke Mountain Resort is based out of Miami?

 

[kingdom-tele]

A true seer. True North was a marketing campaign. The Judge is the name of a season pass. QBurke is the name of the holding company. All set?

Not quite. Why not QJay then?

 

[bigbog]

Congrats on the promotion Steve: (responsible for overseeing all sales, marketing and hospitality initiatives at both Jay Peak and Burke Mountain resorts.).......

+1

 

[Steve@jpr]

Not quite. Why not QJay then?

Because Bill Stenger is not financially involved with Burke. There is some confusion out there, created by us, as a result of using the holding company name in areas where the operating configuration, Burke, should be. That's on me.

 

[kingdom-tele]

Thanks steve.

Any chance you guys will run discount ticket days for people that can name 20 words that start Q?

 

[Steve@jpr]

Thanks steve.

Any chance you guys will run discount ticket days for people that can name 20 words that start Q?

Sounds like a Facebook meme. I'm in.