Jay Peak Marketeers still out of control....

[billski]

:dunce: Received this email yesterday from Jay. I would have thought everyone had learned the lesson about looking twice before you press "send." Anyways, the content suggest that reality will be further obfuscated by the marketing team. Used to be all Greek, now I guess Latin is in style.



FOR IMMEDIATE RELEASE

Jay Peak accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Jay, VT -- October 29, 2007 -- Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

About Jay Peak Resort:

Almighty is a multidisciplinary, media-agnostic "sweat lodge" for generating ideas that transcend current notions of advertising and marketing. Leveraging several proprietary methods, Almighty's thinking is radically human and forthright in its ambition to further the connection between forward-thinking brands and their believers.

Contact Jay Peak:
blah, blah, blah....

 

[Rushski]

I got the same one this morning... Thought I inadvertently selected some new made-up language.

 

[BeanoNYC]

LMAO....that's Lorum Ipsem. It's a 500 year old made up language (Closely resembles Latin but has no meaning) that is used in test the overall look of certain fonts on published pages. It is used in many applications that use a WYSIWYG editor, such as iWeb for mac. The boilerplate is odd, though. :-o :

About Jay Peak Resort:

Almighty is a multidisciplinary, media-agnostic "sweat lodge" for generating ideas that transcend current notions of advertising and marketing. Leveraging several proprietary methods, Almighty's thinking is radically human and forthright in its ambition to further the connection between forward-thinking brands and their believers.

Contact Jay Peak:
blah, blah, blah....

It's certainly tongue in cheek, but in a cookie cutter sort of way. Looks like some sort of boilerplate filler.

 

[wa-loaf]

About Jay Peak Resort:

Almighty is a multidisciplinary, media-agnostic "sweat lodge" for generating ideas that transcend current notions of advertising and marketing. Leveraging several proprietary methods, Almighty's thinking is radically human and forthright in its ambition to further the connection between forward-thinking brands and their believers.

Almighty is a marketing company. That's their company description : http://www.almightyboston.com/ Probably the guys behind the email.

Have any apologies been sent out yet?

 

[BeanoNYC]

Almighty is a marketing company. That's their company description : http://www.almightyboston.com/ Probably the guys behind the email.

Have any apologies been sent out yet?

Well would you look at that. Certainly an ambiguous description for a company that is supposed to be reaching out to potential customers for their client. I wonder why they outsource simple press and consumer releases. I would think that something like that could be handled in-house at MSSI, or the resort itself....oh well.

 

[riverc0il]

Yea, I got the same Lorem Ipsum email. Was going to post about it but had to hit the trails this morning and had no time :lol: Still no explanation for the premature release of the spam blast.

 

[Sky]

Dark is the suede that mows like a harvest.

 

[billski]

Dark is the suede that mows like a harvest.

Careful, you might be offered a job over at "almightly".

 

[billski]

Well would you look at that. Certainly an ambiguous description for a company that is supposed to be reaching out to potential customers for their client. I wonder why they outsource simple press and consumer releases. I would think that something like that could be handled in-house at MSSI, or the resort itself....oh well.

This goes a long way in explaining the fluff and hyperbole that so often emanates from the Jay mouthpiece. Sometimes I think marketing departments write material that only other marketing departments can understand. A closed society I presume.

No apologies have been forthcoming. Then again I would not expect one from people who bill themselves as "almighty." Then again, they are operating at such a high plain of intellectualism, they have no clue that this even went out. Think I'll write them a trash-o-gram....

 

[riverc0il]

Almighty is the marketing firm. Jay fluffs the numbers, no doubt, but no need to drag them over the coals for a humorous mistake.

 

[ski_resort_observer]

Why would they apologize....since all PR/Marketing firms are inherently self promoters, the fact that we have a tread about it means it probably was a rousing success.

I do think they dismiss too quickly violating one of the commandments, "thou shall not take the name of the lord in vain, especially to make money". :wink: