So does Powder pay Woodward a licensing fee or is Woodward paying Powder to promote their name?Why brand parks? Simple answer: $$$$$$$$
Welcome to AlpineZone, the largest online community of skiers and snowboarders in the Northeast!
You may have to REGISTER before you can post. Registering is FREE, gets rid of the majority of advertisements, and lets you participate in giveaways and other AlpineZone events!
So does Powder pay Woodward a licensing fee or is Woodward paying Powder to promote their name?Why brand parks? Simple answer: $$$$$$$$
Th Burton Stash branding could remain, Burton Stash isn't tied to Powdr. I think Northstar also has a Burton Stash and Northstar is owned by Vail.Remember Woodward is an "adventure sports brand" owned by Powder so that is why Powder branded the parks that way. Same as when Burton had the Stash. In addition to Killington, Jackson Hole had a Stash. There were probably others. Be curious with Woodward gone if the Burton Stash returns to Killington.
POWDR is still a minority owner of K. So Woodward likely stays at least for the short term.Remember Woodward is an "adventure sports brand" owned by Powder so that is why Powder branded the parks that way. Same as when Burton had the Stash. In addition to Killington, Jackson Hole had a Stash. There were probably others. Be curious with Woodward gone if the Burton Stash returns to Killington.
That’s interesting. I would have figured that John Cumming would have insisted so that he continues making $$$no its gone. that was part of the announcement. going back to K Parks
Actually the announcement said it will be Bernstein Parks, whatever the hell that is.no its gone. that was part of the announcement. going back to K Parks
They all must like Bernie.Actually the announcement said it will be Bernstein Parks, whatever the hell that is.
Oh God I hope not.They all must like Bernie.