Resort Marketeers Buzz with "Go Green"

[billski]

Looks like the marketing buzz this year is going to be promoting "green".
Here's a sampling from SkiVermont:

POWDR CORP, PARENT COMPANY OF KILLINGTON RESORT, RECEIVES EPA GREEN POWER LEADERSHIP AWARD
Nov 03, 2008

ASCUTNEY RECOMMENDS TAKING THE TRAIN TO GO GREEN
Nov 03, 2008

MAGIC's MAKING A GREEN DIFFERENCE
Nov 03, 2008

MAD RIVER GLEN'S REVOLUTIONARY APPROACH TO SUSTAINABILITY
Nov 03, 2008

STOWE MOUNTAIN RESORT EARN’S TWO DISTINCTIVE ENVIRONMENTAL ACHEIVEMENTS FROM AUDUBON INTERNATIONAL
Nov 03, 2008

STRATTON MOUNTAIN RESORT’S ENVIRONMENTAL STEWARDSHIP & FRESH TRACKS INITIATIVE
Nov 03, 2008

KILLINGTON IMPLEMENTS NEW ENVIRONMENTAL INITIATIVES TO LOWER CARBON FOOTPRINT
Nov 03, 2008

 

[Euler]

A "green" ski resort is oxy-moronic in at least two ways. Most importantly, ski resorts are in the business of expending enormous amounts of energy to create artificial snow, of cultivating and grooming the manmade snow once it's on the ground, and ofmoving people up mountains by mechanical means. While I applaud the efforts of ski areas to lessen their energy impacts, green is really a misnomer for these places. The best they can hope for is a lighter shade of brown.

Of course, there's also the fact that skiers in winter hate the color green! What could be worse for us than a green Christmas??

 

[Glenn]

This doesn't really have an effect on where I ski. The only "green" I'm concerned with is the kind you put in your wallet. If resorts can do things to lower overall operating expenses, then I'm listening.

I know Mt. Snow partially billed their fun guns as 'green' move. But in reality, they can now save a lot of $ they used to use towards running the diesel generators that operated the old pumps. You always have to look at the time it takes to pay things off though. In any situation, it's kinda silly to pay $10, so save a $1.50. With Mt. Snow, IMHO, it's more about the snowmaking coverage with regards to the fans. Again, IMHO. :-D

 

[Big Game]

Yeah everyone is green nowadays. Myself included. By not dumping used motor oil in the the Quinnipiac River watershed, I decided someone should award myself an Excellence in Environment Sensitivity Award. (the award itself is fairly heavy --- it is a hollow lead statuette of a eagle crying that is filled with mercury on the inside)

Think people are getting fatigued from all this green-washing. Its cheap corporatism.

 

[riverc0il]

Wow, what a bunch of fuddy duddies you guys are. I guess they should market how much energy they are consuming and not try to think of ways to save themselves costs and expenses while also reducing their foot print as well? :roll:

Are businesses using "green" as a marketing tool? Yes. Is there anything wrong with that? Nothing more than any other kind of truthful marketing, IMO. Fact is "green" works best when it saves businesses and consumers money as most businesses and consumers will not sacrifice cash to clean up our collective acts. Nothing wrong with notifying the public what efforts are being taken to achieve this combo of saving money and using less energy. Just because ski areas use a lot of energy doesn't mean a small reduction in energy costs is insignificant. A small part of a big number is still a big number.

 

[ERJ-145CA]

Yeah everyone is green nowadays. Myself included. By not dumping used motor oil in the the Quinnipiac River watershed, I decided someone should award myself an Excellence in Environment Sensitivity Award. (the award itself is fairly heavy --- it is a hollow lead statuette of a eagle crying that is filled with mercury on the inside)

Think people are getting fatigued from all this green-washing. Its cheap corporatism.

Don't forget when you get sick of the award to throw it in the garbage. Be sure to puncture the lead shell first so the mercury leaches out in the landfill or the woods if you choose to just toss it out the window while you're driving.:flag: