@Rivercoil did you read the article on Techcrunch about that? They had a very good write up on the issue with the way NBC is handling it.
http://techcrunch.com/2012/07/28/please-dont-watch-nbc-tonight-or-any-night/
http://techcrunch.com/2012/07/28/please-dont-watch-nbc-tonight-or-any-night/