For those that have skied Alta or visited Utah know, Alta has run a long-time policy that the Sunnyside, Albion, and Cecret Lifts were free to all after 3pm, any day of the week. Alta just announced that they are getting rid of this program and will require folks to buy a ticket:
Must be it was a victim of its own success. I know that lots of folks took their kids there to learn during these times and others used it to get some turns in after landing at SLC. Can't say it is a surprise considering the low snow year and high expenses with snowmaking and grooming.
The overwhelming success of Ski Free after 3 has led us to make an adjustment to this program.
Starting Wednesday, February 15th, our Ski Free after 3 program will switch to Ski after 3 on Sunnyside/Albion/Cecret* for a $10 ticket, a $5 ticket reload or a $25 season pass. Skiers will buy passes and use the gates. (*Cecret closes at 3:30)
We hope the change will improve the quality of the skiing experience for all Alta skiers.
The 3 base area tows(Grizzyly tow, Transfer tow and Alta Lodge tow) will still be free all day, everyday.
Must be it was a victim of its own success. I know that lots of folks took their kids there to learn during these times and others used it to get some turns in after landing at SLC. Can't say it is a surprise considering the low snow year and high expenses with snowmaking and grooming.