Jay Peak Drops Lift Ticket Prices

[riverc0il]

http://www.boston.com/travel/explorene/specials/ski/blog/2012/10/jay_peak_drops.html

A single-day lift ticket price has dropped from $75 to $64 for the 2012-13 season. Multi-day tickets also saw a price decrease of $10 per day. Thus, a five-day pass will cost $50 less than it did last season.​

Wow! :-o

I was rather indifferent to the waterpark before. It is starting to grow on me.

:beer:

 

[Gnarcissaro]

Saw this on the ol' fb feed today. Good news, indeed.

 

[mlkrgr]

Very good news indeed. Wonder if they'll come out with something for groups especially that groups spend a shorter amount of time at Jay since the ride is longer in terms of day skiers from Boston. Paying $68-80 for these services (with no price break for Jay vs other destinations like SR with the sole exception of Stowe in some instances) deems Jay to be a bit of a less of a value due to this (but I end up liking Jay but I am sure others shy away from coming here due to this). With the longer ride, it'll be a great way for people to get introduced to Jay.

 

[Paul_M]

We have 2 trips planned to Jay so far, hoping we like it. Cheaper lift tickets certainly won't hurt.

 

[bdfreetuna]

$11 off, can't complain. Too bad it's like $90 of gas to get there and back!

 

[from_the_NEK]

I wonder if the Vermonter discount and other deals they had are still part of their ticketing structure after dropping the regular ticket price?

 

[from_the_NEK]

Well a quick search and the Vermonter ticket went from $55 to $50. No restrictions!

I'm hoping the Burke ticketing is similar. Their Vermonter rate was Sunday to Friday last year.

 

[skiNEwhere]

I never thought I'd see lift tickets go back down....Maybe the recession is hurting ski resorts so bad that they figure families have cut out skiing for leisure, and are trying to get them back.

 

[deadheadskier]

$64 peak holiday rate at Jay???? seriously???

that's incredible given their product.

 

[Nick]

I was surprised by the drop as well. Great for skiers. They must be hoping they get increased visits to offset the reduction in ticket prices. I wonder what this does to drive more visitors?

 

[gmcunni]

what towns nearby would be good to search for decent priced off-mountain lodging? going to VRBO but not familiar with the general area. thinking of a long weekend with friends and family since they have good non-skiing activities which the kids would like (water park).

 

[jaybird]

While Jay is a great place to ski, a $10 discount on a day pass moves them no close to any metropolitan area. That's their big issue.
Even setting aside the 'trip exhaustion factor', $90 of fuel outweighs a ticket price drop. Canada will be the benefactor of this decision.

 

[skiNEwhere]

I think Jay takes Canadian currency too, I wonder if it is C10 off as well?

Now all Beaver Creek needs to do is lower their lift ticket from $105 a day and we'll be ok

 

[BenedictGomez]

I never thought I'd see lift tickets go back down....Maybe the recession is hurting ski resorts so bad that they figure families have cut out skiing for leisure, and are trying to get them back.

This is a big part of it, IMO, also the fact they'll make it up in volume.

My snap judgement is that Jay will actually make MORE this way.

I dont know how many people pay $75 to begin with in this economic climate, and high ticket prices wont help Jay with its' #1 weakness, which is, "Wow, THAT'S in the middle of nowhere. We'll just go to________ instead" (Stowe, Sugarbush, Killington, Smuggs, etc.)

So financially speaking, my bet is this being the correct move for Jay. Please keep in mind they also have more ancillary revenue sources (waterpark, ice skating, etc..), so GETTING people up there should lead to additional revenue from non-skiing sources in a sum far greater than the $11 difference ($75 vs. $64).

I was surprised by the drop as well. Great for skiers. They must be hoping they get increased visits to offset the reduction in ticket prices. I wonder what this does to drive more visitors?

Precisely.

 

[BenedictGomez]

I think Jay takes Canadian currency too, I wonder if it is C10 off as well?

It is, but you have to have Canadian ID. And the US economy is such a trainwreck right now, that believe it or not the CAD is embarrassingly actually a bit stronger than the USD.

But back in the day you didnt need to be Canadian to pay in Canadian funds, and the exchange rate was 1 USD = $1.65, which was cheaper than even the $40 Vermonter rate. In the early 00's I used to pay at the window in CAD and I want to say it worked out to about $30-$32 USD = AWESOME!

 

[Smellytele]

Now if they would only drop the lodging rates. They actually may have I don't know. Lodging rates are what would attract me to spend more at the mountain. When I can find way better prices off mountain I don't bother staying on mountain. A 10 min ride is worth saving the 200 to 300 (or more) it would cost me extra a weekend to stay on mountain.

 

[jaybird]

The Tram haus is pricey indeed...stayed there the year it opened and it was really nice.
Now that they have the Hotel completed, the lodging rates in their valley may have reduced.
The B+Bs around Troy are not that plentiful, but they are well kept and clean.
Jay relies on day trippers and the occasion al over-niter from Montreal. That's their market.

 

[Huck_It_Baby]

what towns nearby would be good to search for decent priced off-mountain lodging? going to VRBO but not familiar with the general area. thinking of a long weekend with friends and family since they have good non-skiing activities which the kids would like (water park).

I used to stay on the Montgomery Center side of things. There are a number of cabins and houses to rent along Rt. 242 west of the resort which are large enough for families and big groups.

 

[MadMadWorld]

Now if they would only drop the lodging rates. They actually may have I don't know. Lodging rates are what would attract me to spend more at the mountain. When I can find way better prices off mountain I don't bother staying on mountain. A 10 min ride is worth saving the 200 to 300 (or more) it would cost me extra a weekend to stay on mountain.

It seems like they are going the route of casinos and amusement parks.....they give the consumer attract offers to come visit and then get them to dish out money for other stuff while they are there (waterpark, lodging, etc.). Not that this is a bad thing. It definitely works!

 

[WWF-VT]

Who cares about the price of a lift ticket - how can I get a deal on admission to the Pump House waterpark?