Killington's New Marketing Director

[Greg]

http://news.alpinezone.com/80735/

I've met Rob before. Good guy; should be a positive move for the future of Killington.

 

[Glenn]

Cool! Should be interesting to see if they change how they market things.

Also, in on page one and in before the inevitable HighwayStar commentary.

 

[Brownsville Brooklyn]

http://news.alpinezone.com/80735/

I've met Rob before. Good guy; should be a positive move for the future of Killington.

finally powderpuff has made a good decision....this guy was educated at a great university one that also won a national championship in mens basketball:beer::beer:we get a lot of people from Rochester at TRL all have been very nice folks:beer::beer:

 

[catskillman]

I remember this guy from Hunter. Always very agitated it seemed. He started that big freestyle event, Latitude 42 to Hunter. It went the same way as he did. Huge event but only the competiors were interested in it.

I wish him luck - and I wish Killington luck.

 

[Highway Star]

What I posted over on K-zone:

Linked in profile:
http://www.linkedin.com/in/robmegnin

Director of Sales and Marketing at Mountain Creek Resort
Past Director of Marketing at Hunter Mountain Resort
President at Ski Areas of New York
Education Rochester Institute of Technology
Recommended 6 people have recommended Rob Connections 49 connections Industry Leisure, Travel & Tourism
--------------------------------------------------------------------------------
Rob Megnin’s Summary
Marketing executive with 20+ years of resort marketing experience in strategic planning, P&L / budgeting, marketing, development and innovative leadership of hospitality and mountain resort organizations. Turnaround agent with proven success in program, process and marketing revitalization that accomplishes bottom-line organizational growth. Exceptional customer-focus skills netting repertoire of “moment-of-truth” service management encounters from which to draw. Key strengths in leveraging high technology to consolidate processes, strengthen communications and boost financial results. Articulate and direct communicator, team-builder and motivator with expertise in galvanizing large, diversified groups toward common goals and objectives.
Rob Megnin’s Specialties:
Marketing Management / Training & Education Development and Team Building / Resort Operations
Leadership / IT expertise Customer Relationship Management / Profit & Loss Management / Strategic Business Planning / Partnership Management / Affinity Programs / Real Estate Marketing / Senior Management Team Leadership Experience/ Collaborative Marketing / Brand Management / Lodging Marketing / Board Leadership and Management

--------------------------------------------------------------------------------
Rob Megnin’s Experience
Director of Sales and Marketing
Mountain Creek Resort
(Leisure, Travel & Tourism industry)
July 2008 — Present (2 years 2 months)

Director of Marketing
Hunter Mountain Resort
(Leisure, Travel & Tourism industry)
February 2003 — July 2008 (5 years 6 months)

President
Ski Areas of New York
(Leisure, Travel & Tourism industry)
August 1988 — September 2000 (12 years 2 months)

--------------------------------------------------------------------------------
Rob Megnin’s Education
Rochester Institute of Technology
M.S., B.S. , Resort, Tourism & Hospitality , 1984 — 1989

Looks like he's in his mid-early 40's, and see's this as a challenge and a chance to move up. Hunter and Mt. Creek are certainly good experiences with marketing to the NYC metro area. Went to school in NY. Not only does he have ski industry experience, he has lots of eastern ski experience.

This is, dare I say, encouraging!?

 

[Highway Star]

I remember this guy from Hunter. Always very agitated it seemed. He started that big freestyle event, Latitude 42 to Hunter. It went the same way as he did. Huge event but only the competiors were interested in it.

I wish him luck - and I wish Killington luck.

This....not all that encouraging?

 

[NJSkiBabe]

This doesn't sound to good for Killington. I guess we shouldn't count on any discount deals this winter.

 

[Geoff]

Killington's most significant problems have nothing to do with marketing. It's the long string of bone-headed decisions made on high that chased all the people away. The value proposition is lousy. Getting them back is going to require a pretty dramatic improvement in both product quality and pricing. A 7 month season and a bunch of lift-serviced sidecountry in the interconnect would be a start.

 

[millerm277]

Killington's most significant problems have nothing to do with marketing. It's the long string of bone-headed decisions made on high that chased all the people away. The value proposition is lousy. Getting them back is going to require a pretty dramatic improvement in both product quality and pricing. A 7 month season and a bunch of lift-serviced sidecountry in the interconnect would be a start.

Agreed. On a similar note, it doesn't matter if they hire the best marketer in the world if they make his job impossible with decisions such as last years closing....just makes marketing look terrible.

 

[deadheadskier]

Killington's most significant problems have nothing to do with marketing. It's the long string of bone-headed decisions made on high that chased all the people away. The value proposition is lousy. Getting them back is going to require a pretty dramatic improvement in both product quality and pricing. A 7 month season and a bunch of lift-serviced sidecountry in the interconnect would be a start.

Do you think more tree skiing / expert terrain is what the masses are looking for and where Killington needs to improve their product the most? I've always felt Killington has plenty of expert terrain, but lacks in quantity and quality of cruising terrain. I know where my terrain preferences lie, but I don't think those necessarily align with what the majority of skiers are looking for.

Pico actually has some pretty nice cruising terrain from it's summit, so having that connected to Killington proper would certainly help with that deficiency some. I don't know the topography well in the area of the interconnect. If there was an opportunity to throw in a few top to bottom cruising trails without all the crazy intersections of the main mountain, I think that would be a better addition to their terrain mix than more tree skiing.

 

[Highway Star]

Do you think more tree skiing / expert terrain is what the masses are looking for and where Killington needs to improve their product the most? I've always felt Killington has plenty of expert terrain, but lacks in quantity and quality of cruising terrain. I know where my terrain preferences lie, but I don't think those necessarily align with what the majority of skiers are looking for.

Pico actually has some pretty nice cruising terrain from it's summit, so having that connected to Killington proper would certainly help with that deficiency some. I don't know the topography well in the area of the interconnect. If there was an opportunity to throw in a few top to bottom cruising trails without all the crazy intersections of the main mountain, I think that would be a better addition to their terrain mix than more tree skiing.

The 2-lift interconnect plan as it sits will add a moderate pitch terrain pod next to rams head and a steeper area on the east side of Pico. There is no good tree skiing out there, the woods are too dense and brushy, any glades would have to be cut.

 

[threecy]

There is no good tree skiing out there, the woods are too dense and brushy, any glades would have to be cut.

I don't know if they'd ever put it on the map, but I found a few hundred vertical feet of some nice woods while bushwhacking out there.

 

[Highway Star]

I don't know if they'd ever put it on the map, but I found a few hundred vertical feet of some nice woods while bushwhacking out there.

You must be mistaken...

 

[threecy]

You must be mistaken...

We're talking out of bounds in the vicinity of Ram's Head, no?

 

[Highway Star]

We're talking out of bounds in the vicinity of Ram's Head, no?

There's nothing out there, really. But feel free to waste your time.

 

[threecy]

There's nothing out there, really. But feel free to waste your time.

I'll be nice and not post any photos or descriptions