That does exactly nothing for me. Yawn.
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Too bad.
Since I usually buy the NYS 3 in 1 that covers Gore, Whiteface and Belleayre this might be the ticket I have been looking for to drop the Peaks Pass.
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That does exactly nothing for me. Yawn.
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Well, I for one, have reached out to them and expressed that their pricing no longer offers much value considering the prices at other mountains. I even sent them a list of a bunch of the pass options which are close to their pricing or may offer a better value. Hell, even Sugarbush has a pass option that comes in lower than Wachusett's Gold pass.I think they are in a unique position where they don't have to. They have a captive audience of Boston and Worcester metro skiers just looking for something close. It would be a nice gesture given the reduced prices elsewhere, but I'm not sure market conditions will dictate that they do so.
What seems to get lost in all these discussions about length of season, snowmaking, ticket/pass pricing, et cetera is these are for-profit entities.
Well, I for one, have reached out to them and expressed that their pricing no longer offers much value considering the prices at other mountains. I even sent them a list of a bunch of the pass options which are close to their pricing or may offer a better value. Hell, even Sugarbush has a pass option that comes in lower than Wachusett's Gold pass.
What is really hurting them is not splitting their passes up into groupings or tiers like Sugarbush has done. They just have Gold, Silver, Bronze, Weekend and Senior. No deals for kids, no deals for young adults, no deals for 30's.
When I reached out the other day, I was told their pricing would not be released until early summer. That's an absolute joke when other mountains and even combined passes are already being released. But, he did tell me I could buy next year's passes now at this year's prices... now I don't know if that means the discounted early-season price, or the RIDICULOUS current price which added $100 on. Their full-price Gold pass is $669 currently!! That's absurd. Even at the $559 we paid last year, that is ridiculous. We won't be doing that again this year... I thought we would get out there more times at night during the week like we did last year, but it just didn't happen as much this season.
Wachusett can either choose to be proactive like many of the other New England mountains, or we'll simply take our business elsewhere.
Agreed, lots of schools bus kids for their after school programs to Wachusett. It is a great setup. Even for working adults it is a great setup to be able to ski/ride until 10 PM on weeknights.If you've ever been to Wachusett on a mid week night between New Years and Early March, you know how strong of a weeknight program that they have, and what a captive school audience and race league audience they have as well.
They're pricing, while some may not like it, is obviously attractive to their target demographic.
If anything, I'd expect some bigger mountains up North to want to enter in to some venture with Wachusett to get their extensive customer base interested in trying something different and bigger up North some weekend.
Wachusett is really in a category of it's own in the Northeast given its size, location to a sizeable population base and GOOD market share
Wachusett doesn't need other mountains to entice more pass sales as much as other mountain would like to have access to Wachusett's customer base to increase their own resort's exposure to Wachusett's customers...
Agreed. While I cannot blame them, I will certainly voice my displeasure. Like you, I will vote with my wallet and will not be renewing my Wachusett season pass. I think there are many more in this group also.WaWa is making what we can assume to be profit maximizing pricing decisions. I can't blame them. Their product is sound and they are investing in their operation continuously. What seems to get lost in all these discussions about length of season, snowmaking, ticket/pass pricing, et cetera is these are for-profit entities. With that said, I will NOT be renewing my WaWa season pass next year!
The after school market won't be affected because those programs will continue on as long as the costs stay reasonable. It is tough to compare because of that like you said.Comparing Wachusett really to anyone in regards to pricing or the timing they release their pricing is pretty well pointless. They don't have any competition for probably 95+% of their target market. Where are people going to go for after school or after work turns? Ward, Bradford or Nashoba? Those are ant hills in comparison to Wachusett. Maybe Crotched or Pats, but those are a good bit further away. People will pay more for the convenience of Wachusett. Say they do drop their prices way down. Is that going to attract many people who primarily day trip to bigger mountains up north on the weekends? Probably not. I know this sucks for you and you might choose to go elsewhere, but most everyone else will not.
The after school market won't be affected because those programs will continue on as long as the costs stay reasonable. It is tough to compare because of that like you said.
To answer your other question, I'd say yes. It makes it a viable option for weeknights and possible weekends and makes the MAX Pass Add-On an option. Just in this thread there's 2 of us who are no longer going to purchase passes from Wachusett and I'm guessing we aren't the only ones from that category of boarders/skiers.
That's probably true for most people, but I'd imagine that there's some who travel up from MA, CT, RI, etc. who might give Wachusett a chance and do a MAX Add-On so they could still hit the mountains they normally like going to.Good point that I wasn't thinking of in regards to the MAXX add on. I was more thinking in the context of if I'm used to skiing Cannon, Loon, Sunapee etc on weekends, I wouldn't be interested in switching to Wachusett.
Oh, don't get me wrong, I agree. I was just being selfish with hoping they'd combine. I realize there's almost a 0% chance they do.Highly doubt in their current set up, that Peak will sign on with the Max Pass - they (Peak) basically added a bunch of resort hoping value a year ago when they streamlined their pass products to include all their Eastern resorts. Pass sales were very strong last year, and as someone who skis their "flagship" resort most every weekend, anecdotally its felt like it's been more crowded than usual at Mount Snow both during Holiday periods and non holiday weekends as well, almost to the point where some of us Mount Snow regulars loosely hoped that they'd increase the adult prices a little bit, maybe to help slightly decrease the weekend pass crowds who now have Mount Snow in play on their passes who might not of before (yes we're being selfish in our apres ski beer table discussions about this ;-) )
Peak has a bunch of good data about their customer base, and frankly, with a decent customer base, they'd rather keep their passholders at their properties each weekend, spending the food and beverage dollars, random ski shop dollars, ski school dollars, potentially some lodging dollars at some of their resorts, rather than spread those dollars around, and knowing that the likelihood is that more Peak passholders will travel to other MAX pass resorts and spend their dollars there rather than MAX Pass holding people travel to most Peak Resorts and spend their money at Peak properties. It is a business afterall, and they're looking at ways to maximize their daily yield with their established customer base as well as attract the even higher yield, full price day ticket crowd
IF Wachusett allows the Silver pass to do the MAX Pass Add-On, that may make sense to use Wachusett as a weeknight option since $329 wouldn't be terrible, then we could do the MAX for another $329. Not terrible, but still not ideal.
The only time I would ski at WaWa would be the weekdays. The weekends are atrocious. I would be on a Silver and Max combo like stink!! Short quick day trips and longer weekends
'16/'17: $599 by itself or $299 as an Add-On.
'17/'18: $629 by itself or $329 as an Add-On.