xwhaler
Active member
Just simply hoping to lock in customers ahead of others releasing their pass products for next year.
At this rate, it won't be long until resorts start putting next season's products out the last weekend of Presidents week...
Sent from my XT1254 using AlpineZone mobile app
If this happens and they have the "ski rest of the yr for free" thing you wonder how folks react. If you have a pass but a different mtn gives you the opportunity to ski with them for 5-8 weeks you end up with 2 season passes for the spring season.
Gives you some additional variety and may actually create a scenario where folks are hopping between passes yr to yr rather than building a consistent customer base.