x10003q
Active member
I agree with what you said except for the last statement (above). If you are coming from Montreal, the drive is not an unreasonable drive. The bigger areas that you drive past (or near) are: Bromont, Owl's Head, Sutton, Jay Peak, and Orford. If done correctly, The Balsams could hold their own against nearly all of those resorts. And let's not forget that Sherbrooke is a decent sized city of about 155,000 residents.
IMHO The Balsams could market itself as more upscale than Jay and less crowded than Jay. Jay is not at all what it used to be, and that could be a good thing for The Balsams.
But the HUGE problem facing The Balsams right now is the exchange rate. For the resort to work, it has to draw Canadians. Unless things change quickly, that is going to be a challenge.
It is not just the areas that are on the way to the Balsams, its the time of the drive. The other closer US areas in VT are Stowe, Smuggs, Burke, and Sugarbush/MRG . In NY, Whiteface is about 2:15 and Gore is about 2:45 from Montreal. That is a lot of competition.
The exchange rate is a killer right now.