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Peak Resorts: The New ASC?
- Thread starter ss20
- Start date
manhattanskier
New member
Scared the hell out of me, thought the headline was MRG. Sad to see it happen to anyone.
Sent from my iPhone using AlpineZone, I blame auto correct ;-)
Sent from my iPhone using AlpineZone, I blame auto correct ;-)
Harvey
Well-known member
That story was clickbait bullshit.
Not to diminish the loss, but UN KNEW they were misleading many people.
steamboat1
New member
ss20
Well-known member
No... the name of the mountain is Mad River. There's a disclaimer at the bottom of the article explicitly saying [/B]This is not Mad River Glen!!!
If it was Mad River Glen there would've been a 50 page thread about it by noon.
Mad River in Ohio also has over twice the skier visits of Mad River Glen. Just maybe just a few people care more about their lodge, of course not in New England, but in the midwest yes.
I admire the people around here who have a pasionate love of old school mountains like Mad River, Magic and Smugs. But lets face reality, these are very locally popular micro hills. Smuggs may be an exception but really doesn't deserve national rankings with their arcaic infrustruture. Terrain is great, but everthing else is 50 yrs old. Some like it, I wont travel miles to get there. I actually admire hills like mt Abram when they name their main(e)
lift, the "Way Back Machine" At least the aren't pretenting to be something that they aren't. I wish magic well, but they need to come crystal clear as to what their short term and long term visions are as soon as possible, as well as a reason to invest with them. A warm weather winter could be a disaster for them, while others with snowmaking power would most likely thrive. I will cry at every ski area that is newly listed on NELSAP, but will be pissed at some of the bad owners that put them there. I am personally thankful for the rebirth of Crotched for many reasons, without it, I might have joined to ranks of the non-skiers due to $$. Now I am a happy camper, hiker and skier.
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BenedictGomez
Well-known member
I think Harvey is 100% correct. The headline writer most likely knew precisely what he was doing.
The journalistically responsible thing to do would be to put the state in the headline knowing full well that there are two resorts of the same name. But he also knew that the more famous MRG is about 18,000% more well-known is skiing circles and would get way more click/throughs, hence the intentionally ambiguous titling. EVERYTHING today in online content is all about the page hits. My 2¢.
ss20
Well-known member
How would you title the article?
"Ski Resort Lodge in Ohio that We Won't Name to Prevent Backlash from 2% of the Readers Burns to the Ground"
I saw it on FB; the pic made it pretty clear that it was not MRG. That said, I still clicked to be sure. UN is not the preeminent news source as, say, the NYT.
Sent from my iPhone using AlpineZone
Sent from my iPhone using AlpineZone
Jully
Active member
I mean who knows how well this Mad River is known in Ohio? If it really has 2x as many skier visits then it totally could be more well known out there. The Ohio / Midwest skiers I met in college knew absolutely nothing about east coast skiing. Stowe, Killington, Sugarloaf, they had no idea what those places were unless their families went east instead of west for a ski vacation.
joshua segal
Well-known member
FWIW, I skied at Mad River of Ohio - and while a dubious compliment, I would say it is the best skiing Ohio has to offer!
BenedictGomez
Well-known member
EASY.
I'll even use their title and just rearrange/add a few words.
Mad River Mountain in Ohio has Ski Lodge Burn Down
Q) Was that so hard?
A) No
Like Harvey said, they did it intentionally, and they knew exactly what they were doing. Click bait.
Jully
Active member
But wouldn't it be titled Mad River Glen if it was about MRG? I would venture to say that the more popular ski area in this case gets more of the clicks.
doublediamond
Active member
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The headline was "Mad River." The author should have specified "Mountain" or "Glen". They knew what they were doing. Click bait. Now you got people who go to both clicking the link.
joshua segal
Well-known member
Believe it or not, when I lived in Cincinnati, most people hadn't heard of either area, but if they knew and you said, "Mad River", they would have been thinking Ohio - not VT.
ThinkSnow
Member
If the lodge at MRG in VT had caught fire, it would have made local NE television news before showing up on some obscure generic outdoorsy website.
Wait, people still watch television news? I thought that was just for people eligible for AARP membership.
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