abc
Well-known member
To make up for lowering the day prices by almost 20%, there will need to be a minimum of 20% in crease in volume.A bit too high. I make that judgement via the fact Platty is usually pretty empty, even on weekends.
I'd lower the price from $59 to $50, and once again, I'd go for volume. It still wouldn't be crowded, but for every additional $50 sale effected, you'd negate ~5.5 tickets worth of that $9 spread. Belleayre charges $64, so $50 would be a meaningful 28% discount from their prices, and might add the proper motivation for people to drive the ~22 extra minutes each way DIRECTLY PAST (literally) their hill.
Again, just spitting & speculating here as I have no access to their data to play with in Excel, but when the "product" you're selling isn't a physical good, the lack of capacity (i.e. fannies on snow) bothers me.
And how many day trippers will stop driving that extra 22 minutes each way if the mountain has 20% more more traffic?