billski
Active member
November 11, 2010 07:45 AM
[A]... Facebook application from the Boston social media agency Brand Networks, in partnership with the Sunday River ski resort in Maine, hopes to get you using your mobile phone on the mountain as frequently as you pull out your tube of Chapstick. Here's how it works: you add the new Sunday River app to your Facebook page. Then, when you visit the ski resort, you use the Facebook app on your mobile phone to "check in" at various spots around the mountain. As a result, you both earn virtual "patches" that show up on your Facebook page, or actual rewards that you can redeem at the mountain, like half-off appetizers at one of the resort's restaurants, using Facebook's new Deals feature. (For you youngsters: back in the olden days, before there was Facebook, the way we wasted our free time was by sewing actual patches on our ski parkas.)
"If you check in at all eight of Sunday River's peaks, you get the 'Explorer' patch," explains Brand Networks founder Jamie Tedford. "Or if you check in on any day that it's snowing and write 'Powder Day' in your comment, you unlock the 'Powder Day' patch. If I'm riding the lift with a friend and I check in and I tag a friend who is with me, you and your friend get the 'Buddy' patch." Tedford says there will be signs around the resort encouraging visitors to use the Facebook app on their phones to check in.
The new app serves two purposes. First, it encourages Sunday River visitors to spread the word to their Facebook friends about where they are and how much fun they're having. That's very cheap marketing for the resort. But second, Tedford says that the app could evolve into a new kind of loyalty program for Sunday River, rewarding visitors who come often. Though this reward doesn't yet exist, Tedford says it'd be easy to offer a free lift ticket or Sunday River fleece vest at the end of the season to someone who'd checked in at the mountain on 20 different days, for instance.
Full Story here
[A]... Facebook application from the Boston social media agency Brand Networks, in partnership with the Sunday River ski resort in Maine, hopes to get you using your mobile phone on the mountain as frequently as you pull out your tube of Chapstick. Here's how it works: you add the new Sunday River app to your Facebook page. Then, when you visit the ski resort, you use the Facebook app on your mobile phone to "check in" at various spots around the mountain. As a result, you both earn virtual "patches" that show up on your Facebook page, or actual rewards that you can redeem at the mountain, like half-off appetizers at one of the resort's restaurants, using Facebook's new Deals feature. (For you youngsters: back in the olden days, before there was Facebook, the way we wasted our free time was by sewing actual patches on our ski parkas.)
"If you check in at all eight of Sunday River's peaks, you get the 'Explorer' patch," explains Brand Networks founder Jamie Tedford. "Or if you check in on any day that it's snowing and write 'Powder Day' in your comment, you unlock the 'Powder Day' patch. If I'm riding the lift with a friend and I check in and I tag a friend who is with me, you and your friend get the 'Buddy' patch." Tedford says there will be signs around the resort encouraging visitors to use the Facebook app on their phones to check in.
The new app serves two purposes. First, it encourages Sunday River visitors to spread the word to their Facebook friends about where they are and how much fun they're having. That's very cheap marketing for the resort. But second, Tedford says that the app could evolve into a new kind of loyalty program for Sunday River, rewarding visitors who come often. Though this reward doesn't yet exist, Tedford says it'd be easy to offer a free lift ticket or Sunday River fleece vest at the end of the season to someone who'd checked in at the mountain on 20 different days, for instance.
Full Story here
