highpeaksdrifter
New member
According to Troy Hawks, director of communications for the National Ski Areas Association in Lakewood, CO,, the average skier is 35 years old — a demographic that's squarely on target with the peak career years of many incentive participants. "Within the last several years, resorts have made more of an effort to identify and then cater to specific demographics," he said. "They're offering special packages aimed at groups like seniors or Boomers, and they're grooming the slopes to suit the styles of those skiers."