Combination of Altitude and Terrain supposedly.
Never even heard of Altria and barely know what Phillip Morris is. How well known is the owner of a bunch of cigarette brands these days?
We're all entitled to our opinion, of course. But you can't change the fact that Altria is a tobacco company with a market cap of $134 billion and is thus well known to a bunch of people. If it was up to me, and it isn't, I would go with a name that more clearly indicates mountains.