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Is that just in Connecticut? They have their own naming system?
I guess this is the first -- Athena
http://www.weather.com/news/weather-winter/noreaster-post-sandy-20121105
First winter storm named by Open Snow:
http://opensnow.com/blog/2012/10/opensnow-com-names-first-winter-storm/
Yup! The local news media did to "hype" some of these storms up.