ScottySkis
Well-known member
That be perfect I think .
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2016 AZ Summit?
- Thread starter xwhaler
- Start date
That be perfect I think .
steamboat1
New member
I don't think people would be adverse to skiing Platty two days especially when the lift ticket is free Sunday with their lift & lodging package. Don't go by me though because I'd likely only make a day trip to Platty on Sat. I'm not interested in skiing Hunter as some may already know.
I'm sure I'd be fine skiing two days at Platty. Just going off the advice of BG, Scotty and Scruffy.
Rowsdower
Member
All the Catskills resorts are in pretty close proximity. Hunter and Platty can't be more than 45 minutes apart.
More like 35 minutes.
Since the areas are close to each other you should try at least 2 if you make the trip. I would ski Platty Saturday then stay in Hunter and ski there Sunday. Not much to do apres near Roxbury or Belleayre.
Rowsdower
Member
Everyone knows Phoenicia is where the apres magic happens.
manhattanskier
New member
An AZ summit in the Catskills sounds awesome, let's do it!!
St. Bear
New member
New baby means an overnight is unlikely for me, but I would be up for a day at Platty and apres afterwards.
BenedictGomez
Well-known member
Nobody is going to beat Sugarloaf's deal, because Sugarloaf needs to deal.
All I need is a bed and some cold draft beer.
Why would Sugarloaf need to deal more than say Sugarbush or Jay? Both are places we've tried to work with before.
I know I'm late to the party but is/has there been any attempts at K-mart or Mt Snow? Just looking at location and amenities.
Kmart in the past yes. Mount Snow, not that I'm aware of for a weekend, though there's been some large group meet ups for the day there in the past.
Mt Snow? Never. Yuck. The terrain is boring, and the lifelines are intolerable.
KMart maybe. We'd definitely need regulars to show us around. I still don't know how to effectively ski that mountain. The lift layout boggles my mind.
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Not that Kmart needs to hook anyone up with anything but one would think good will in the current economic times would go a long way. Especially looking at 50+ (or however many went to the last one) people who spend plenty of scratch aprés and on mountain during the days there.
How many went this past year to SL?
How many went this past year to SL?
Rowsdower
Member
Yeah, I'd rather ride Platty over Mt Snow. Bigger isn't always better.
The summit has drawn over 100 the past few years. There's a bunch that show up that have no idea what Alpinezone even is; friends of friends of members. That sort of thing.
The true story behind why the deal is so strong at Sugarloaf has very little to do with how remote the area is. Sugarloaf is just as busy a ski area as Sugarbush, Jay, probably Loon too in terms of overall skier visits. It's not Killington or Sunday River, but it isn't hurting for business at all.
Brad, the old director of marketing at Sugarloaf approached Greg (the original owner of AZ) with the idea of the summit while they were working on some advertising deals on the AZ website. Brad's prior job was director of marketing at Snowshoe, WV and he gave a couple of screaming deals to passionate skiers from either a ski club, message board or something of the sort in the Mid-Atlantic. The same basic kind of people as what we have on AZ. Snowshoe is not hurting for business at all. It routinely finishes as one of the top ten busiest ski resorts in the East, sometimes top 5. However, Brad recognized the word of mouth marketing value in getting a bunch of true die hard skiers to come to a mountain, ski and party down for the weekend and then go home and tell all their friends what a good time they had. That's exactly what happens when we all show up at Sugarloaf for the summit. Facebook, twitter, AZ all get lit up with posts and stories about the fun going down at the Loaf and it continues for many days after the event with people posting pictures and trip reports.
So, in essence, the Sugarloaf summit being such a great price isn't fully about putting heads in beds and asses on chairlifts. It's about the perceived word of mouth marketing benefit Sugarloaf receives from all of us going there.
Attempts to negotiate similar pricing at other ski resorts have not come close because they don't have similar marketing strategies.
Brad, the old director of marketing at Sugarloaf approached Greg (the original owner of AZ) with the idea of the summit while they were working on some advertising deals on the AZ website. Brad's prior job was director of marketing at Snowshoe, WV and he gave a couple of screaming deals to passionate skiers from either a ski club, message board or something of the sort in the Mid-Atlantic. The same basic kind of people as what we have on AZ. Snowshoe is not hurting for business at all. It routinely finishes as one of the top ten busiest ski resorts in the East, sometimes top 5. However, Brad recognized the word of mouth marketing value in getting a bunch of true die hard skiers to come to a mountain, ski and party down for the weekend and then go home and tell all their friends what a good time they had. That's exactly what happens when we all show up at Sugarloaf for the summit. Facebook, twitter, AZ all get lit up with posts and stories about the fun going down at the Loaf and it continues for many days after the event with people posting pictures and trip reports.
So, in essence, the Sugarloaf summit being such a great price isn't fully about putting heads in beds and asses on chairlifts. It's about the perceived word of mouth marketing benefit Sugarloaf receives from all of us going there.
Attempts to negotiate similar pricing at other ski resorts have not come close because they don't have similar marketing strategies.
Last edited:
BenedictGomez
Well-known member
Census data.
I'm sure your explanation is correct. But I highly doubt the above doesn't play a stong contributing factor.
elaborate
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