MEtoVTSkier
Active member
Yeah, it's almost a no-brainer to AT LEAST make them all valid thru Early Season next winter, if not the Holiday Season or Entire Season... I guess it would depend on the Hill, some don't do Early Season as much.
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Honestly, all mountains should honor 2019-2020 pre-paid tickets, lift ticket vouchers, etc... for next season.
Not only is it the right thing to do given this unprecedented situation, but it's the business savvy thing to do as well from both a customer service perspective & a customer retention perspective.
It will be interesting to see which mountains make that call, and which do not. IMO, the smarter, better run mountains will do it, the penny-wise-and-pound-foolish run mountains will not.
Sugarbush quad packs are good till 12/24/20.
If you're a small independent ski area, can you afford to do this? There are probably tons of people out there with prepaid tickets that arent used because of the weather, although the virus killed the season, it's not like Magic would have been open much longer anyway.
Could be a win win.
If you're a small independent ski area, can you afford to do this? There are probably tons of people out there with prepaid tickets that arent used because of the weather, although the virus killed the season, it's not like Magic would have been open much longer anyway.
It would be a mistake for Magic to honor unused passes/vouchers from this year. It’s not their burden to bear. If it didn’t snow you’d be in the same boat. I hope they reject this idea and make a smart business decision.
Except this had nothing to do with a bad snow year that you didnt monitor weather properly & use them on time.
This is was a global black swan pandemic that shut down all aggregations of human beings per CDC guidelines.
Every hill will have to make its' own decision, but I'm tellin' ya, from a financial perspective honoring that little outstanding inventory is the intelligent decision. Hills will lose more money from the very few people that snub the given hill(s) than they'll ever recover from honoring literally a few lift tickets which have already been paid for anyway. There are scores of case studies on this sort of question in varied industries, and the answer is always the same.
Except this had nothing to do with a bad snow year that you didnt monitor weather properly & use them on time.
This is was a global black swan pandemic that shut down all aggregations of human beings per CDC guidelines.
Every hill will have to make its' own decision, but I'm tellin' ya, from a financial perspective honoring that little outstanding inventory is the intelligent decision. Hills will lose more money from the very few people that snub the given hill(s) than they'll ever recover from honoring literally a few lift tickets which have already been paid for anyway. There are scores of case studies on this sort of question in varied industries, and the answer is always the same.
Name one study of the scores you reference. I’ll go a step further and say if you demand your 4-pack be honored and leave if not, good riddance. Selfish. Try that shit with Vail. You expect Magic to give in to you because they’re small. You take advantage of their accessibility. Weak. I used my IKON 1 day at Lake Louise and 1 day at Sugarbush. I expect that the problems the now out of work employees of these companies are in a worse spot than most of us. But yah, go get that day comp from Geoff.
And frankly, in this case (ski resorts) it's even more no-brainer than most cases. There is literally ZERO cost to allow a customer sitting on 1 or 2 prepaid vouchers or lift tickets to use them in a limited capacity next season, and you're almost guaranteeing "customer return", which will sprinkle cash on your properties hotels, restaurants, and bars & other skiing-related ancillary revenue opportunities.
I'm not just talking about Magic, I'm talking about all mountains. You seem to have a laser-focus on Magic whereas I'm talking about the entire ski industry (which should be obvious from my comments).
In terms of studies, do your own homework. I'll get you started though, search: "cost of customer acquisition" as well as "the customer is always right" (a fallacy, but will lead you in the right direction), "cost of customer dissatisfaction" (sometimes written as "cost of unhappy customers"). Pretty much all the boring crap kids learn in a basic early college level P.O.M. course.
And frankly, in this case (ski resorts) it's even more no-brainer than most cases. There is literally ZERO cost to allow a customer sitting on 1 or 2 prepaid vouchers or lift tickets to use them in a limited capacity next season, and you're almost guaranteeing "customer return", which will sprinkle cash on your properties hotels, restaurants, and bars & other skiing-related ancillary revenue opportunities.
Out of curiosity, would using the pre-paid ticket from 19/20 to buy a discounted ticket in 20/21 be satisfactory?
It was the middle of March when magic closed. They might hAve made it another week or might not have. I think their obligation to pass holders was met.
I'm not just talking about Magic, I'm talking about all mountains. You seem to have a laser-focus on Magic whereas I'm talking about the entire ski industry (which should be obvious from my comments).
In terms of studies, do your own homework. I'll get you started though, search: "cost of customer acquisition" as well as "the customer is always right" (a fallacy, but will lead you in the right direction), "cost of customer dissatisfaction" (sometimes written as "cost of unhappy customers"). Pretty much all the boring crap kids learn in a basic early college level P.O.M. course.
And frankly, in this case (ski resorts) it's even more no-brainer than most cases. There is literally ZERO cost to allow a customer sitting on 1 or 2 prepaid vouchers or lift tickets to use them in a limited capacity next season, and you're almost guaranteeing "customer return", which will sprinkle cash on your properties hotels, restaurants, and bars & other skiing-related ancillary revenue opportunities.