I think that the other rub is that for a long time folks have complained about crowding issues and Alterra's response is to monetize the solution to its advantage (like POWDR did).
Interesting note that I saw added to Sugarbush's Reserve pass page...they will be donating a portion of the proceeds from sale of Reserve Passes to the Mad River Valley Community Fund. Any other Alterra resorts donating a portion of the proceeds from this new add-on?