Just Unliked all the ski areas on my Facebook

[ScottySkis]

glad you guys are having fun here. I didn't so much mind the posts in the winter telling me about dumps...although it can be tortuous when you can't go. Posts about the recent spring snow storm don;t bother me either. It's all the off season marketing. The ropes courses, the crappy concerts, the hiking, the weddings....and so on and so forth. Some resorts are relentless with that stuff posting every day or multiple times a day (you know who you are) if it's less often I don't really mind.

Well Mountain Jam at Hunter is awesome and I highly recommend it.

 

[crank]

I am going to Mountain jam. My first. Really looking forward to this weekend!

 

[abc]

Likewise, most resort pretty much stop talking about skiing for now and focus on summer activities. I think their marketing shifts to their new market of the next 3-4 months and you can't chastise them for that!

Why not?

We turn off the TV when the program we're watching finishes. Sure, the TV station would WISH we just sit there and continue to watch whatever junk they put on following. That's essentially what the ski resorts are doing, that we stay on and keep watching.

"Unlike" sends a clear message that we've just turned off the TV. Perhaps not exactly "chastising them" but it's still a clear signal that they're targeting the wrong demographic with their marketing.

Frankly, I don't think the summer mountain users and winter users group have much overlap at all. That's why I "like" the unlike move!

 

[Nick]

I am that annoying new parent that posts tons of pictures of his kid on facebook. Sorry. I use facebook 10x more now than I ever did before that I have a son. It makes it so much easier to share pictures with my family and close friends. All you innocent bystanders .... sorry :lol:

Is there a way in FB to like ski pages but keept hem in some separate list or feed so you can just view them when you want to? I know you can do that with Google+.

 

[ScottySkis]

I am that annoying new parent that posts tons of pictures of his kid on facebook. Sorry. I use facebook 10x more now than I ever did before that I have a son. It makes it so much easier to share pictures with my family and close friends. All you innocent bystanders .... sorry :lol:

Is there a way in FB to like ski pages but keept hem in some separate list or feed so you can just view them when you want to? I know you can do that with Google+.

I think that is cool. I have family that like my family pictures I put on FB.

 

[steamboat1]

No worries, never had a facebook account, never intend to, post all the family pictures you want. It's not a problem.

 

[dlague]

Why not?

We turn off the TV when the program we're watching finishes. Sure, the TV station would WISH we just sit there and continue to watch whatever junk they put on following. That's essentially what the ski resorts are doing, that we stay on and keep watching.

"Unlike" sends a clear message that we've just turned off the TV. Perhaps not exactly "chastising them" but it's still a clear signal that they're targeting the wrong demographic with their marketing.

Frankly, I don't think the summer mountain users and winter users group have much overlap at all. That's why I "like" the unlike move!

Unfortunately many resorts have many summer activities such as ziplines, mountain biking, year round facilities like water parks and skating rinks, lift service to the summits, hiking, concerts, and the list goes on.... They are working to provide stuff for a summer/fall demographic that reach out to both the winter and non winter crowd. I get it and do not blame them for doing what they are doing. Unfortunately survival is key and it is reality - "Unliking" them will not change that.

 

[abc]

"Unliking" them will not change that.

I'm of the opinion it WILL CHANGE how the resort does it FB market in due course!

It won't change where we actually ski. But come winter, someone who "unliked" them in the summer might not "like" them again. That would mean their marketing had just lose one target. Is that a big deal? Not really. But that's the chance resorts are taking by bombarding their winter visitors with spam of irrelevant summer activities.

I get it and do not blame them for doing what they are doing. Unfortunately survival is key and it is reality -

I don't blame them for trying. But we also have a voice to say "not interested", even "we're fed up with that junk"!

 

[marcski]

Once again, I just don't get FB or Google+. The info places send out over social media is almost always readily available elsewhere, like the ski area's website. If I want info I can navigate to a webpage. I don't need or want constant feeds with a couple of interesting things interspersed between tons of crap. Liking, disliking....if companies want my opinion send me an opinion survey, pay me for my time and I may take them up on their offer. Maybe I'm old but I don't feel or think I'm missing out on anything.

 

[ScottySkis]

Once again, I just don't get FB or Google+. The info places send out over social media is almost always readily available elsewhere, like the ski area's website. If I want info I can navigate to a webpage. I don't need or want constant feeds with a couple of interesting things interspersed between tons of crap. Liking, disliking....if companies want my opinion send me an opinion survey, pay me for my time and I may take them up on their offer. Maybe I'm old but I don't feel or think I'm missing out on anything.

Plus without FB I would not be able to get all my funny pictures I post on here, wait maybe that is a good thing.

 

[AdironRider]

Once again, I just don't get FB or Google+. The info places send out over social media is almost always readily available elsewhere, like the ski area's website. If I want info I can navigate to a webpage. I don't need or want constant feeds with a couple of interesting things interspersed between tons of crap. Liking, disliking....if companies want my opinion send me an opinion survey, pay me for my time and I may take them up on their offer. Maybe I'm old but I don't feel or think I'm missing out on anything.

You are old. Do you get mad at billboards, product placement, radio advertising. Its no different for that compared to FB or Google+. Actually FB you have some control over, unlike most other forms of advertising. Its kinda the whole point of marketing, to get you thinking about it. How are you supposed to find out about products you never knew existed? By your premise, I should be checking every companies website everytime I want to see if there is something new. That's about the worst marketing campaign Ive ever heard of.

 

[abc]

How are you supposed to find out about products you never knew existed? By your premise, I should be checking every companies website everytime I want to see if there is something new. That's about the worst marketing campaign Ive ever heard of.

Hah! There's NEVER anything "new" worth knowing about when it comes to a ski resort!

I don't know about you. But I don't decide to ski a mountain because there's anything "new". OK, new snow would get my attention. But instead of getting bombarded by resort spams, I can look at a consolidator such as snowcountry.com or WinnChill's website which has all the reports from all the mountains in one single page!

So no, your marketing campaign maybe best for the resort, but it's still worst for skiers!

And last, but not least, "unlike" is exactly one of those "control" we have with FB marketing, which crank executed just for the fun of it!

 

[abc]

Though to answer marcski's question, many mountain put out "deals" on their FB. So if you're not already a passholder and got your lift ticket cost covered, you may find it useful to be "up" on those deals. Still, I don't decide which place to go based on deals, I usually pick the best condition. Then, I do what you do by checking the resort websites directly, usually only 2-3 resorts on the "best snow/terrain candidates" list. So FB holds no appeal to me, though I can see it being useful for others "deal hunters".

 

[marcski]

You are old. Do you get mad at billboards, product placement, radio advertising. Its no different for that compared to FB or Google+. Actually FB you have some control over, unlike most other forms of advertising. Its kinda the whole point of marketing, to get you thinking about it. How are you supposed to find out about products you never knew existed? By your premise, I should be checking every companies website everytime I want to see if there is something new. That's about the worst marketing campaign Ive ever heard of.

I read news, industry reports and online enthusiast forums such as AZ. I'd much rather "learn about new products" while filtered through others' experiences with them as opposed to someone trying to sell me something. I cannot control the unwanted bombardment of advertisements once I leave my home such as with billboards or other commercials, but I can limit their intrusiveness into my home and life by not going on social media, adding myself to the "do not call list", etc.

 

[bigbog]

You are old. Do you get mad at billboards, product placement, radio advertising. Its no different for that compared to FB or Google+. Actually FB you have some control over, unlike most other forms of advertising. Its kinda the whole point of marketing, to get you thinking about it. How are you supposed to find out about products you never knew existed? By your premise, I should be checking every companies website everytime I want to see if there is something new. That's about the worst marketing campaign Ive ever heard of.

Not disagreeing, but add on a few decades of aging/maturing and you WILL value how you use your time...much, much more. Sounds like you like to shop...
The tech tools used will always be there..... It's just the applications developed at the onset most always default to the parochial standards/levels of the original application designers.....ie noone hardly ever designs a quick-avenue, without having to dig deep...to a more mature configuration of applications built for objects most used by young people with many parochial values, often just to get rich from Wall Street's parochial reaction.. So we then have all this crap, with all the advertising associated...bombarding us, but then we can terminate it....soooo there you go...
$.01

 

[AdironRider]

Not disagreeing, but add on a few decades of aging/maturing and you WILL value how you use your time...much, much more. Sounds like you like to shop...
The tech tools used will always be there..... It's just the applications developed at the onset most always default to the parochial standards/levels of the original application designers.....ie noone hardly ever designs a quick-avenue, without having to dig deep...to a more mature configuration of applications built for objects most used by young people with many parochial values, often just to get rich from Wall Street's parochial reaction.. So we then have all this crap, with all the advertising associated...bombarding us, but then we can terminate it....soooo there you go...
$.01

I get the whole notion of opportunity cost, time is money, etc, but you cant seriously think that the millisecond it takes to glance over an ad that pops up on your facebook feed is really costing you anything. Its not the cutco guys who barge into your living room and make you listen to the pitch for an hour, etc. For the record, I hate shopping, but you must be older if this new fangled facebook thing is taking up all your time with ads.

 

[abc]

I get the whole notion of opportunity cost, time is money, etc, but you cant seriously think that the millisecond it takes to glance over an ad that pops up on your facebook feed is really costing you anything.

I can bet you a day's lift ticket it takes a whole lot more than "the millisecond" to read those ads! Mind you, we're talking about how many ads, at a "millisecond" each?

Besides, you have to actually be ON the FB to see it. For many of us, there's no reason to be ON FB in the first place. And the feed from ski resorts are the worst motivation.

 

[Hawkshot99]

I can bet you a day's lift ticket it takes a whole lot more than "the millisecond" to read those ads! Mind you, we're talking about how many ads, at a "millisecond" each?

Besides, you have to actually be ON the FB to see it. For many of us, there's no reason to be ON FB in the first place. And the feed from ski resorts are the worst motivation.

Who says you have to actually read them? If you know that you are not interested in summer activities at a mtn then just skip over the post.

I cant believe that some of you are this worked up that there is a few posts put on a FB feed. I liked MANY mtns on my FB page. There is not very many posts put on there....

 

[abc]

Who says you have to actually read them? If you know that you are not interested in summer activities at a mtn then just skip over the post.

I cant believe that some of you are this worked up that there is a few posts put on a FB feed. I liked MANY mtns on my FB page. There is not very many posts put on there....

I think bigbog got it right.

It's a new technology and has a lot of good potentials of targeting the right audience. But instead, resorts are just using them like boring old radio ads!

Yes, some are a more bit worked up than others because they KNEW how it's supposed to be used! It's just like someone shouting out of a radio. It's startles you and irritate the hell out of you after it was repeated 10 times! And up until that point, you even thought of trying out that product, but now you're so sick of the ad you decide to NOT bother any more! (but then, others are not bothered by all that shouting after all! )

 

[dlague]

Who says you have to actually read them? If you know that you are not interested in summer activities at a mtn then just skip over the post.

I cant believe that some of you are this worked up that there is a few posts put on a FB feed. I liked MANY mtns on my FB page. There is not very many posts put on there....

Agreed - I liked all New England resorts - Not really that big of a deal! I am not really sure what the resorts should post in the summer but if they have events - they should be pushing that out there even if it is not skiing or snowbaording related! If you do not like it then don't have show on your feed. Unliking them because of it - that seems to far!