What would you do?? - Magic Mtn Edition

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  1. #1

    What would you do?? - Magic Mtn Edition

    It's the close of ski season and you've just been handed the keys to Magic Mountain, VT. You have complete control of the ski area and $5 Million to invest. How do you spend the money? Post up your plan!

    "If you ride your bike everyday...... Your going to be a better rider!"

  2. #2
    Gut and reno the lodge, nothing super fancy just solid. Snowmaking infrastructure rehab and whatever power is needed to effectively run said reno. Anything left goes into the lift(s), including a carpet. A little cash to purchase a condo so I can keep a close eye on what's happening and 100k in advertising that Magic is Alive
    15-16 Killington 11-17-16

  3. #3
    Groomer, 8 inch water and air main to the summit, summit pond, pumps and compressors, 2 fixed grip lifts. 1 to Tali/sorcerer 1 to sunshine, scrap most of black, relocate top terminal top of hocus pocus.

    Sent from my SM-G900V using Tapatalk

  4. #4
    Buy a 50 foot sailboat and a condo at Breckenridge. Put the rest in the bank. Put the keys on the bar.

  5. #5
    5 million can't fix the ship I'm afraid. You need a 1 or a 2 before the 5 and you can have a reliable used fixed-grip to the top, a learning carpet, and 5 snowmaking ways from the top with somewhat adequate water.
    2019-2020 59 days and holding...
    Thunder Ridge: 12/7, 12/8, 12/21, 12/26, 12/27, 12/28, 12/29, 12/31, 1/4, 1/5, 1/11, 1/17, 1/18, 1/19, 1/26, 2/1, 2/2, 2/8, 2/9, 2/15, 2/16, 2/20, 2/21, 2/22, 2/23, 3/7, 3/8
    Killington: 11/15, 12/16, 12/17, 12/18, 12/19, 12/20, 12/23, 1/3, 1/30, 1/31, 2/13, 2/27, 3/12
    Mount Snow: 11/27, 12/2, 12/24 Sunday River: 1/8, 1/9, 1/10 Greek Peak: 1/13, 1/14 Jiminy Peak: 12/6 Catamount: 12/13, 3/5 Pico: 12/19, 2/28 Mohawk: 12/27 Burke: 1/1 Ragged: 1/2 Wildcat: 1/6 Cannon: 1/7 Jay Peak: 1/23 Mad River Glen: 1/24 Magic: 2/14
    "Skiing is the closest you'll get to flying without leaving the ground." -snowmonster

  6. #6
    Invest the 5 and hope the market is very friendly and quick and you then are starting with 10 million to invest!
    '07--08 season: 51 Days, '08-'09 season: 55 Days, '09-'10 season: 41 Days, '10-'11 season: 49 days, '11-'12 season: 40 Days '12-'13 season: 57 days, '13-'14 season, 60 days '14-'15 season 60 days, '15-'16 season 52 days, '16-'17 season: 50 days, '17-'18 season 52 days, '18-'19 season 45 days '07-'19 seasons: 612 Days

    '19 - '20 season:

    November: 16.17,23,29,30 (Mount Snow)
    December: 1,7,14,15,21,26,27,28,29,30 (Mount Snow) 16 (Mount Southington) 22 (Okemo) 31 (Berkshire East)
    January: 1,4,5,11,12,18,19,20,25,26 (Mount Snow) 6,13,23,27 (Mount Southington)
    February: 1,2,15,16,22,23 (Mount Snow) 3,5,12 (Mount Southington) 8 (Bromley) 9 (Stratton) 17 (Pico) 29 (Burke)
    March: 1,14 (Mount Snow) 2 (Mount Southington) 5,6,7 (Cannon) 8 (Loon)

  7. #7
    The challenge is that as arm chair resort operators we're not really sure what the various improvements would cost. That aside, this is what is needed IMHO:

    Black repaired (I am assuming Red has been running ok)
    Magic Carpet lift
    50 or so HKD Super Impulse portable guns (combo of the new land ones and towers). These I understand are $3k a pop, so thats a quick $150k
    Enough water and air (probably only need one compressor) to run said guns, plus the existing fans. So fix the pond, add some pumps.
    Expand the electrical lines on lower mountain so fans can be used elsewhere (Lower half of lower carpet, lower Wizard, etc)
    Money put aside to assure that even in a winter like this one we would have enough open by now to attract people looking to avoid the crowds at the majors, which to me means the following need to be open:
    Upper and Lower Carpet
    Medium
    Trick
    Show Off
    Wand
    Hocus Pocus
    Beginner/Tubing
    Upper and Lower Wizard
    Tali

    Lodge repair, especially a new roof.

    Once - or maybe as - the above is done I would allocate capital to marketing the improvements.

    IF Red runs reliably, and Black is available as a back up, my first lift priority is the carpet, followed by a fixed grip for the old beginner area to the lookers right/West of Black. I am not sure I would ever complete Phoenix.

    The plan would be to make Magic viable and profitable before spending what I would expect would be $1-$1.5 million a new "used" fixed grip to the summit to replace Black. If Red and Black run ok, the top priority is snowmaking. Snow is key. I will skin up to ski down on snow. I will not ride a new lift to ski dirt!

    And I would look to expand at least woods skiing to the West - hike to summit (or a handle tow up) and drop down above Slide of Hans and Wizard all the way to the next ridge line connecting back to lower Wizard.

    Powerball anyone?
    2018/19 = 36
    2017/18 = 37
    2016/17 = 31
    2015/16 = Depressing
    2014/15 = 28
    2013/14 = 27

  8. #8

    Join Date
    Jan 2016
    Location
    Mecox, NY / Bondville, VT
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    If I were trying to make money (and not just make it better for the hardcore/diehard crowd) I would spend 1.5 mil to upgrade the lodge, 1 mil on snowmaking and infrastructure, 1 mil to make sure the lifts are functioning superbly. I'd use the rest as an operating loss reserve to guarantee snow making no matter what and start really marketing to families. Right now, if you mention Magic to most people coming to ski in southern vermont they think expert tree terrain and natural snow. You need to fix that if you want $$ to come to the mountain to make it sustainable. There aren't enough ski bums with $ to make any resort viable, IMO

    Its probably the best family mountain in So vermont (great and interesting green and blues, all trails lead to one base, etc) , but they need reliable snowmaking and a solid ski school to make it work for families.

    Oh and cloud seeding. You need to spend on cloud seeding.
    Last edited by NY DirtBag; Feb 6, 2016 at 12:30 PM.

  9. #9
    Haven't seen anyone mention marketing yet. How many non diehards have even heard of the place or know it's a great family option in Southern VT. You sink the full $5M in without screaming from the tree tops that you made major investments and it would all go for not.

  10. #10
    steamboat1's Avatar
    Join Date
    Aug 2011
    Location
    Brooklyn,NY/Pittsford,VT.
    Posts
    6,613
    Quote Originally Posted by prsboogie View Post
    and 100k in advertising that Magic is Alive
    Quote Originally Posted by slatham View Post
    Once - or maybe as - the above is done I would allocate capital to marketing the improvements.
    Quote Originally Posted by NY DirtBag View Post
    I'd use the rest as an operating loss reserve to guarantee snow making nop matter what and start really marketing to families. Right now, if you mention Magic to most people coming to ski in southern vermont they think expert tree terrain and natural snow. You need to fix that if you want $$ to come to the mountain to make it sustainable. There aren't enough ski bums with $ to make any resort viable, IMO
    Hmmm.

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