What part is not run well? They have turned the place around. There is a real summer business now, great lifts, more of a media presence, and it is still running!
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Burke Mtn sold to Jay Peak
- Thread starter noski
- Start date
What part is not run well? They have turned the place around. There is a real summer business now, great lifts, more of a media presence, and it is still running!
from_the_NEK
Active member
And all on a shoe-string budget.
snowmonster
New member
Just thought about this: from Boston, the distance/drive time to Jay Peak and Burke is almost the same as Sugarloaf and Sunday River. I know that Jay's big market is Montreal. But, a Jay-Burke combo pass would offer serious competition to the Boyne Pass for the Boston Metro market.
If in the future Stenger et. al. decide to buy another resort closer to Boston (like Waterville Valley) then you could have a pass combo that would mirror the current Boyne pass. Interesting times in the New England ski industry.
If in the future Stenger et. al. decide to buy another resort closer to Boston (like Waterville Valley) then you could have a pass combo that would mirror the current Boyne pass. Interesting times in the New England ski industry.
WWF-VT
Well-known member
The attraction for the Boyne pass for the Boston market = Sunday River and Loon which are two well established destinations that are very popular in the intermediate skier target demographic– Loon for a day trip, Sunday River for a weekend or extended stay. Burke has very limited market awareness in the Boston area and Jay Peak, like Sugarloaf , is seen as “too far” for the Boston area weekend warrior. The combo pass for Jay/Burke would offer minimal competition to Boyne.
snowmonster
New member
^ You're forgetting that the Boyne New England Pass started out as the Maine Pass which offered only Loaf/River then. Even without Loon, people in Boston ate up that pass. Loon was thrown in a year later. What I am pointing out is that the Stenger group now has the basic tools to make a run at the Boyne pass. I agree that Jay is too far from Boston and Burke is too unknown. But, time and good marketing can make the difference.
I would not be surprised if one of these days, Stenger buys Waterville or Sunapee just to go head-to-head with Boyne.
I would not be surprised if one of these days, Stenger buys Waterville or Sunapee just to go head-to-head with Boyne.
from_the_NEK
Active member
Affordable buys right now...
Ascutney and Tenny
I don't know if the Jay ownership would want to invest that far south. Their marketing is about snow. Southern NH locations aren't known for that.
Hmmm...Cannon lease?
Ascutney and Tenny
I don't know if the Jay ownership would want to invest that far south. Their marketing is about snow. Southern NH locations aren't known for that.
Hmmm...Cannon lease?
I doubt that Jay will buy Ascutney or Tenney. Both need too much work to be marketable. Tenney needs some major lift upgrades and help with snowmaking. Ascutney now has lost its HSQ and has older fixed grip lifts that nobody wants to ride (nobody being the majority of the intermediate skier market). Ascutney has little natural snow. As for Sunapee and that lease, I don't see it happening. Triple Peaks may want out because the state will not let them expand and build their Okemo II village/development, but they make some good coin there off of just skiing.
WCAX story with video:
http://www.wcax.com/story/18614019/burke-mountain-sold
Stenger and company began the purchase process five months ago....so waiting for the HSQ to go in must have been a big part of it.
http://www.wcax.com/story/18614019/burke-mountain-sold
Stenger and company began the purchase process five months ago....so waiting for the HSQ to go in must have been a big part of it.
from_the_NEK
Active member
5 months of keeping this deal under their cap is seriously amazing. :-o
More interesting insight. Apparently, Burke's owners approached Stenger about the deal and it was about three months ago, or at the end of the season. And Stenger said that there will be no real estate development until they have built up a base of folks who will want it. That makes sense. Make the skiing product better before trying to sell homes.
http://www.vpr.net/news_detail/94616/jay-peak-owners-purchase-burke-mountain-resort/
http://www.vpr.net/news_detail/94616/jay-peak-owners-purchase-burke-mountain-resort/
Sick Bird Rider
Member
It sure does make sense. Too bad Bill Stenger did not apply the same thinking to Jay Peak.
from_the_NEK
Active member
My guess is, after snowmaking upgrades (which are easy to plan and execute in a few months), something like this will be the first new thing we see at Burke.
Yep, snowmaking and a hotel are in the works in my mind. Good year-round business with the biking. It will have nice amenities I imagine...pool, etc. Maybe some condo unit/timeshares for sale.
Just curious--what is the take on the Burke acquisition in the Jay community?
yeah umm, let's see.. where to start. Maybe with the voice/marketing gal at Burke. Being obese don't inspire much confidence in my book...
went to burke in mid feb, got to the mid burke lodge and bar tender smoking outside leaving bar unattended with the big gal. No fire, no hello, no nothing. Yeehaw :flame:
from_the_NEK
Active member
All I can say is I don't plan on ever skiing with you at Burke (or anywhere for that matter) ...Ass...
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Wow, that is a really sexist and shallow view. I guess I was expecting a comment about her work as opposed to your chauvinistic opinion as to how she looks.
At any rate, it will be interesting to see what marketing is done and if Jay just uses their own crew or if they incorporate Burke's department.
Cannonball
New member
While I'm generally against the Cannon lease idea. A Cannon/Burke/Jay pass is pretty much my wet dream....
...Looking for middle finger icon.... :smash:
A little TMI there! :lol: But agree, that trio would be a very interesting ticket. I doubt we will see a Cannon lease anytime soon. The Sunapee lease was the compromise.
