SLyardsale
Active member
- Joined
- Nov 6, 2007
- Messages
- 242
- Points
- 28
Tabasco held a marketing brainstorm session in the 1970's to address declining sales. All sorts of ideas were tossed about. Hours into the session, a lesser known marketing person suggested - why don't you make the hole bigger at the top of the bottle so more comes out. Alas - sales increased immediately. However, loyal Tabasco users lamented that the drip bottle they were used to now spewed out Tabasco and these loyal customers were not happy about that. Tabasco today sells 2 oz bottles with the traditional drip control for the loyalists and a larger 5 oz bottle that is a mainstay to the food industry. They sell many more 2 oz bottles - but the 5 oz bottles drives the sales.
Marketing!
Marketing!
