Jay Peak Drops Lift Ticket Prices

[from_the_NEK]

Originally Posted by deadheadskier One of my best friends worked Stowe Ski School for several years. Taught Steve's kids how to ski. After 4 days of having Steve's kids all day in a lessons the bastard didn't even leave a tip. :lol:

This was probably the late-90s to early-00s, right? That's when I'd see him there, and I was almost always based at Spruce (where the kiddies would be dropped off).

Just to clarify this quote taken from a couple of pages back. This is referring to Steve Buschemi and NOT Steve from Jay Peak Resort. :razz:

 

[deadheadskier]

One thing not mentioned in this thread is Jay's single day tickets are now cheaper than Burke's by $4-$6. I wonder if we will see a number of discount programs at Burke this season as well.

 

[BenedictGomez]

One thing not mentioned in this thread is Jay's single day tickets are now cheaper than Burke's by $4-$6. I wonder if we will see a number of discount programs at Burke this season as well.

Nice catch. That's doesn't seem to make a lot of sense.

 

[Steve@jpr]

You're likely to see adjustments on both sides going forward; possibly not in this transition year but going forward nonetheless. The Burke Lift ticket is $68/$70 and our window is $69 so not much difference. The savings portion from us ($6 off the window rate from last year) really kicks in when you reload (at $64). The justification there is that we offer the ability to go online, reload and go direct to lift and we need to try and migrate more people online to do just that.

Nice catch. That's doesn't seem to make a lot of sense.

 

[mlkrgr]

My take is who buys a lift ticket without buying lodging are generally more price sensitive. These are people with a season pass at another mountain, and having a low day ticket price is of benefit to encourage people to try the mountain, or they just can afford to do a day trip. If they have a good experience, of course, the word will spread. And it's good that JP is trying to reflect that day tickets are a bit less of a value to day trippers due to the extra time it takes to get there (can very well be as much as 1 hr less than other mountains in terms of the amount of time you ski).

 

[riverc0il]

One thing not mentioned in this thread is Jay's single day tickets are now cheaper than Burke's by $4-$6. I wonder if we will see a number of discount programs at Burke this season as well.

That is pretty crazy. I assume they are still operating under two different managements and sales teams. Who knows if there is coordination or not on pricing beyond the season pass.

They are two very different markets right now, though. I can't imagine they will bring Burke's down as well.