The ALTERRA SUCKS Thread

[thetrailboss]

Vail's earnings call today is 5pm eastern time. I'll be listening in on this one.

And......their revenue was up.

Vail Resorts CEO says company is focused on earning back customer loyalty at country’s largest resort in earnings call

Vail Resorts CEO Kirsten Lynch told analysts Monday she was pleased with the company’s earnings results for the quarter despite not providing a good experience at one of its major resorts. In comparing the company’s...

www.vaildaily.com

 

[BenedictGomez]

And......their revenue was up.

Skier visits down, lift ticket revenue up. Lesson revenue up, rental revenue down, food revenue up. Maintains dividend & prior guidance. Used $20M to buy back their stock. Committed to increasing prices every year "several percentage points" in excess of inflation. Notes that while February visitation numbers were down, they think March/April skier numbers will be strong.

That's most of the important gleanings from the earnings call in a nutshell.

 

[thetrailboss]

Skier visits down, lift ticket revenue up. Lesson revenue up, rental revenue down, food revenue up. Maintains dividend & prior guidance. Used $20M to buy back their stock. Committed to increasing prices every year "several percentage points" in excess of inflation. Notes that while February visitation numbers were down, they think March/April skier numbers will be strong.

That's most of the important gleanings from the earnings call in a nutshell.

And Kirsten Lynch committed to improving the skier experience and winning back customers. Whatever that means.....

 

[jimmywilson69]

Weird thing to commit to increasing your price in a public forum and also commit to winning back customers.

Pretty much hard to do both IMO.

 

[xlr8r]

Le Massif added to Ikon for 25/26

Was already considering finally doing Tremblant next year, might now do Le Massif instead

 

[Hastur]

Mods should clean up this thread and get the Vail posts out of here

 

[4aprice]

Ikon Pass is really putting on an advertising blitz here in the NY metropolitan area both on TV and radio. Using the song 'Time of the Season" as background they are catchy and fun to watch. Enjoy seeing our sport get some air time.

 

[Zand]

Ikon Pass is really putting on an advertising blitz here in the NY metropolitan area both on TV and radio. Using the song 'Time of the Season" as background they are catchy and fun to watch. Enjoy seeing our sport get some air time.

Yup I've noticed that too in the Boston market. Heavy advertising especially noticeable during March Madness and the Masters.

 

[BenedictGomez]

Alterra's probably trying to score off of all the various terrible Vail PR news that went national this season.

 

[KustyTheKlown]

i havent seen any alterra advertising. i occasionally catch a vail commercial on smart tv apps. we don't have cable but we access a lot of channels' apps. i see physical stratton ads all over NYC transit

 

[jimmywilson69]

the Ikon add has been ruining my YouTube concert watching for weeks now...

 

[thetrailboss]

Alterra's probably trying to score off of all the various terrible Vail PR news that went national this season.

They’re probably worried about a recession and want folks to renew NOW. Last season sales were flat. And yes I’m sick of the ads as well. Use some of that money to replace North Ridge Express.

 

[cdskier]

They’re probably worried about a recession and want folks to renew NOW. Last season sales were flat. And yes I’m sick of the ads as well. Use some of that money to replace North Ridge Express.

I renewed today...

Not that I want to jinx it, but NRX actually ran surprisingly well this season once they got it finally running.

 

[machski]

They’re probably worried about a recession and want folks to renew NOW. Last season sales were flat. And yes I’m sick of the ads as well. Use some of that money to replace North Ridge Express.

Apparently that lift $$ from Alterra is headed to the PNW. They are replacing REX at Crystal with a new HSQ this summer now.

 

[thetrailboss]

Apparently that lift $$ from Alterra is headed to the PNW. They are replacing REX at Crystal with a new HSQ this summer now.

Yep. I just saw that.