ski magic is certainly here to make a profit while maintaining our operating capital reserves for those literally “rainy day” seasons. But for magic to have a successful business model as a smaller player in this highly competitive and “no growth” industry, we are committed to a different experience from that the ski industry has been inexorably moving toward for decades. Since we are not a mega resort, why be like them and drive excessive volume/profits on already busy profitable days at the expense of an experience our customers will enjoy and then hopefully return again to see us on other days we are less busy?
Balance. We know the numbers where we can be profitable. We also know the customer experience we want. Magic will leave some short-term money on the table to have an experience that we believe will create long-term loyalty from customers for a unique community experience.
Guess we’ll see if it works! #bedifferent #thinkdifferent
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