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The NEW Magic Mountain

Harvey

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May 19, 2007
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ski magic is certainly here to make a profit while maintaining our operating capital reserves for those literally “rainy day” seasons. But for magic to have a successful business model as a smaller player in this highly competitive and “no growth” industry, we are committed to a different experience from that the ski industry has been inexorably moving toward for decades. Since we are not a mega resort, why be like them and drive excessive volume/profits on already busy profitable days at the expense of an experience our customers will enjoy and then hopefully return again to see us on other days we are less busy?

Balance. We know the numbers where we can be profitable. We also know the customer experience we want. Magic will leave some short-term money on the table to have an experience that we believe will create long-term loyalty from customers for a unique community experience.

Guess we’ll see if it works! #bedifferent #thinkdifferent


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ftw.
 

sull1102

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Oct 8, 2010
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Location
Boston, MA
Thanks for the response JamaicaMan.

It's all about finding the proper balance. Showing up at Magic Mtn on a beautiful day and really stoked to ski, it's a major bummer to be turned away. And being turned away doesn't really build brand loyalty, it just makes you avoid Magic on Saturday. So maybe the correct balance point is 2500 day passes or even 3000. Just saying.

OTOH, I do think it's very clever that season passholders are not subject to the daily limit, so a nice way to goose season pass sales.[/

Interestingly, that is NOT the case about people avoiding it if turned away. People now call ahead and make sure to show early once they learn we have it. Actually drives interest.


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I could see it. People want what they can't have and "OMG there were so many people at Magic I NEED to get in there tomorrow" is exactly what you want to hear.

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JamaicaMan

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Feb 16, 2015
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Be a lot cheaper if we just had to draw a line too


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slatham

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Sep 17, 2012
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LI/Bromley
Be a lot cheaper if we just had to draw a line too


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But think of all the fun you'll have pouring concrete on Black Magic, flying in towers, pulling cable! I mean you don't want to just play golf all summer do you JM?
 

tumbler

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Jan 10, 2014
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But think of all the fun you'll have pouring concrete on Black Magic, flying in towers, pulling cable! I mean you don't want to just play golf all summer do you JM?

Make the helicopter days an event, people will come watch, eat and drink...
 

sull1102

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Oct 8, 2010
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Looking good guys! Also sets up the main lift up nicely to serve well in a very, very rosey distant future someday maybe, ya never know it could happen...
 

NY DirtBag

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Jan 13, 2016
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Mecox, NY / Winhall, VT
Based on the 5/22 communication from Magic it looks like they 'hope' to get the new Black line chair running for winter 18/19. Doesn't sound good to me. I 'hope' I am wrong about that.
 

prsboogie

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Aug 13, 2014
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Swansea
Based on the 5/22 communication from Magic it looks like they 'hope' to get the new Black line chair running for winter 18/19. Doesn't sound good to me. I 'hope' I am wrong about that.
Sounds like they don't want to promise something they are not 100% sure the can deliver on. I have no problem with that

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JoeB-Z

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Mar 1, 2011
Messages
197
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I suspect Act 250 permits take time and can run into snags. Once the Green lift is in it will help a lot.
 

jaytrem

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Oct 22, 2007
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Well, if they are replacing the Black, then they may be able to do it without a permit. Unless the rules have changed. They are replacing an existing lift.

Lengthening it at the top might require more permits than a direct replacement. Probably worth the extra hassle though.
 

benski

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Jun 18, 2014
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Binghamton NY
Lengthening it at the top might require more permits than a direct replacement. Probably worth the extra hassle though.

I think your correct, new lifts also are typically wider than old ones, so it might not be possible for many ski area to avoid getting permits.
 
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